Bibliography for N14B65 Branding and Marketing Communications BETA

Alhabash, Saleem, Anna R. McAlister, Chen Lou, and Amy Hagerstrom. ‘From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions’. Journal of Interactive Advertising 15.2 (2015): 82–96. https://doi.org/10.1080/15252019.2015.1071677.

AoL, and The Huffington Post. ‘Welcome to the Native Age’, n.d. http://big.assets.huffingtonpost.com/TheNativeAgeV3.pdf.

Ashley, Christy, and Tracy Tuten. ‘Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement’. Psychology & Marketing 32.1 (2015): 15–27. https://doi.org/10.1002/mar.20761.

De Keyzer, Freya, Nathalie Dens, and Patrick De Pelsmacker. ‘Is This for Me? How Consumers Respond to Personalized Advertising on Social Network Sites’. Journal of Interactive Advertising 15.2 (2015): 124–34. https://doi.org/10.1080/15252019.2015.1082450.

Donaton, Scott. Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive. New York: McGraw-Hill, 2004.

Fournier, Susan, and Jill Avery. ‘The Uninvited Brand’. Business Horizons 54.3 (2011): 193–207. https://doi.org/10.1016/j.bushor.2011.01.001.

Fournier, Susan, and Lee Lara. ‘Getting Brand Communities Right’, n.d. http://www.wsuakpsi.com/wp-content/uploads/2015/02/Brand-community-3.pdf.

Iveson, Kurt. ‘Branded Cities: Outdoor Advertising, Urban Governance, and the Outdoor Media Landscape’. Antipode 44.1 (2012): 151–74. https://doi.org/10.1111/j.1467-8330.2011.00849.x.

Jansen, Bernard J., Mimi Zhang, Kate Sobel, and Abdur Chowdury. ‘Twitter Power: Tweets as Electronic Word of Mouth’. Journal of the American Society for Information Science and Technology 60.11 (2009): 2169–88. https://doi.org/10.1002/asi.21149.

Johannes Knoll. ‘Advertising in Social Media: A Review of Empirical Evidence’. International Journal of Advertising (n.d.). https://doi.org/10.1080/02650487.2015.1021898, http://www.tandfonline.com/doi/abs/10.1080/02650487.2015.1021898?src=recsys.

Kaplan, Andreas M., and Michael Haenlein. ‘Users of the World, Unite! The Challenges and Opportunities of Social Media’. Business Horizons 53.1 (2010): 59–68. https://doi.org/10.1016/j.bushor.2009.09.003.

Kelly, Louise, Gayle Kerr, and Judy Drennan. ‘Avoidance of Advertising in Social Networking Sites’. Journal of Interactive Advertising 10.2 (2010): 16–27. https://doi.org/10.1080/15252019.2010.10722167.

Koeck, Richard, and Gary Warnaby. ‘Outdoor Advertising in Urban Context: Spatiality, Temporality and Individuality’. Journal of Marketing Management 30.13–14 (2014): 1402–22. https://doi.org/10.1080/0267257X.2014.909869.

Lambert-Beatty, Carrie. ‘Fill in the Blank: Culture Jamming and the Advertising of Agency’. New Directions for Youth Development 2010.125 (2010): 99–112. https://doi.org/10.1002/yd.341.

Lee, Jieun, and Ilyoo B. Hong. ‘Predicting Positive User Responses to Social Media Advertising: The Roles of Emotional Appeal, Informativeness, and Creativity’. International Journal of Information Management 36.3 (2016): 360–73. https://doi.org/10.1016/j.ijinfomgt.2016.01.001.

Limpf, Nina, and Hilde A.M. Voorveld. ‘Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers’ Attitude and Acceptance’. Journal of Interactive Advertising 15.2 (2015): 111–23. https://doi.org/10.1080/15252019.2015.1064795.

Mostafa, Mohamed M. ‘More than Words: Social Networks’ Text Mining for Consumer Brand Sentiments’. Expert Systems with Applications 40.10 (2013): 4241–51. https://doi.org/10.1016/j.eswa.2013.01.019.

Newell, Jay. ‘Hidden History of Product Placement, The’. Journal of Broadcasting & Electronic Media 50 (2006). http://www.heinonline.org/HOL/Page?handle=hein.journals/jbem50&collection=journals&index=journals/jbem583&id=583.

Pariser, Eli. The Filter Bubble: What the Internet Is Hiding from You. London: Viking, 2011.

Rick T. Wilson. ‘Creativity, Attention and the Memory for Brands: An Outdoor Advertising Field Study’. International Journal of Advertising 34.2 (2015): 232–61. https://doi.org/10.1080/02650487.2014.996117, http://www.tandfonline.com/doi/abs/10.1080/02650487.2014.996117.

Seyedghorban, Zahra, Hossein Tahernejad, and Margaret Jekanyika Matanda. ‘Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension’. Journal of Advertising 45.1 (2016): 120–29. https://doi.org/10.1080/00913367.2015.1085819.

Seyedghorban, Zahra1Tahernejad, Hossein1Matanda, Margaret Jekanyika2. ‘Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension.’ Journal of Advertising 45.1 (2016): 120–29. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=112642334&site=ehost-live.

Swani, Kunal, Brian P. Brown, and George R. Milne. ‘Should Tweets Differ for B2B and B2C? An Analysis of Fortune 500 Companies’ Twitter Communications’. Industrial Marketing Management 43.5 (2014): 873–81. https://doi.org/10.1016/j.indmarman.2014.04.012.

Wasko, J., M. Phillips, and C. Purdie. ‘Hollywood Meets Madison Avenue: The Commercialization of US Films’. Media, Culture & Society 15.2 (1993): 271–93.

‘How to Profit from Lean Advertising’, n.d. http://www.hbs.edu/faculty/Publication%20Files/How%20to%20Profit%20from%20Lean%20Advertising,%20Teixeira%20HBR%20Reprint%20June%202013_625a200a-ee8e-434e-9234-61f57b53b22c.pdf.

‘Networked Narratives: Understanding Word-of-Mouth Marketing in Online Commu...’ Journal of Marketing (2010). http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=47927924&site=ehost-live.

‘Plugola: What the Talk Shows Don’t Talk About’, n.d. http://connection.ebscohost.com/c/articles/16303619/plugola-what-talk-shows-dont-talk-about.

‘Plugola: What the Talk Shows Don’t Talk About’, n.d. http://connection.ebscohost.com/c/articles/16303619/plugola-what-talk-shows-dont-talk-about.

‘The Future of Out of Home Media in the UK’, n.d. http://www.kineticww.com/what-are-we-thinking/assets/uk-future-of-out-of-home-report-2012.pdf.