Alhabash, Saleem, Anna R. McAlister, Chen Lou, and Amy Hagerstrom. 2015. ‘From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions’, Journal of Interactive Advertising, 15.2: 82–96 <https://doi.org/10.1080/15252019.2015.1071677>
AoL, and The Huffington Post. [n.d.]. ‘Welcome to the Native Age’ <http://big.assets.huffingtonpost.com/TheNativeAgeV3.pdf>
Ashley, Christy, and Tracy Tuten. 2015. ‘Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement’, Psychology & Marketing, 32.1: 15–27 <https://doi.org/10.1002/mar.20761>
De Keyzer, Freya, Nathalie Dens, and Patrick De Pelsmacker. 2015. ‘Is This for Me? How Consumers Respond to Personalized Advertising on Social Network Sites’, Journal of Interactive Advertising, 15.2: 124–34 <https://doi.org/10.1080/15252019.2015.1082450>
Donaton, Scott. 2004. Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (New York: McGraw-Hill)
Fournier, Susan, and Jill Avery. 2011. ‘The Uninvited Brand’, Business Horizons, 54.3: 193–207 <https://doi.org/10.1016/j.bushor.2011.01.001>
Fournier, Susan, and Lee Lara. [n.d.]. ‘Getting Brand Communities Right’ <http://www.wsuakpsi.com/wp-content/uploads/2015/02/Brand-community-3.pdf>
‘How to Profit from Lean Advertising’. [n.d.]. <http://www.hbs.edu/faculty/Publication%20Files/How%20to%20Profit%20from%20Lean%20Advertising,%20Teixeira%20HBR%20Reprint%20June%202013_625a200a-ee8e-434e-9234-61f57b53b22c.pdf>
Iveson, Kurt. 2012. ‘Branded Cities: Outdoor Advertising, Urban Governance, and the Outdoor Media Landscape’, Antipode, 44.1: 151–74 <https://doi.org/10.1111/j.1467-8330.2011.00849.x>
Jansen, Bernard J., Mimi Zhang, Kate Sobel, and Abdur Chowdury. 2009. ‘Twitter Power: Tweets as Electronic Word of Mouth’, Journal of the American Society for Information Science and Technology, 60.11: 2169–88 <https://doi.org/10.1002/asi.21149>
Johannes Knoll. [n.d.]. ‘Advertising in Social Media: A Review of Empirical Evidence’, International Journal of Advertising (Routledge) <https://doi.org/10.1080/02650487.2015.1021898>
Kaplan, Andreas M., and Michael Haenlein. 2010. ‘Users of the World, Unite! The Challenges and Opportunities of Social Media’, Business Horizons, 53.1: 59–68 <https://doi.org/10.1016/j.bushor.2009.09.003>
Kelly, Louise, Gayle Kerr, and Judy Drennan. 2010. ‘Avoidance of Advertising in Social Networking Sites’, Journal of Interactive Advertising, 10.2: 16–27 <https://doi.org/10.1080/15252019.2010.10722167>
Koeck, Richard, and Gary Warnaby. 2014. ‘Outdoor Advertising in Urban Context: Spatiality, Temporality and Individuality’, Journal of Marketing Management, 30.13–14: 1402–22 <https://doi.org/10.1080/0267257X.2014.909869>
Lambert-Beatty, Carrie. 2010. ‘Fill in the Blank: Culture Jamming and the Advertising of Agency’, New Directions for Youth Development, 2010.125: 99–112 <https://doi.org/10.1002/yd.341>
Lee, Jieun, and Ilyoo B. Hong. 2016. ‘Predicting Positive User Responses to Social Media Advertising: The Roles of Emotional Appeal, Informativeness, and Creativity’, International Journal of Information Management, 36.3: 360–73 <https://doi.org/10.1016/j.ijinfomgt.2016.01.001>
Limpf, Nina, and Hilde A.M. Voorveld. 2015. ‘Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers’ Attitude and Acceptance’, Journal of Interactive Advertising, 15.2: 111–23 <https://doi.org/10.1080/15252019.2015.1064795>
Mostafa, Mohamed M. 2013. ‘More than Words: Social Networks’ Text Mining for Consumer Brand Sentiments’, Expert Systems with Applications, 40.10: 4241–51 <https://doi.org/10.1016/j.eswa.2013.01.019>
‘Networked Narratives: Understanding Word-of-Mouth Marketing in Online Commu...’ 2010. Journal of Marketing <http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=47927924&site=ehost-live>
Newell, Jay. 2006. ‘Hidden History of Product Placement, The’, Journal of Broadcasting & Electronic Media, 50 <http://www.heinonline.org/HOL/Page?handle=hein.journals/jbem50&collection=journals&index=journals/jbem583&id=583>
Pariser, Eli. 2011. The Filter Bubble: What the Internet Is Hiding from You (London: Viking)
‘Plugola: What the Talk Shows Don’t Talk About’. [n.d.-a]. <http://connection.ebscohost.com/c/articles/16303619/plugola-what-talk-shows-dont-talk-about>
‘———’. [n.d.-b]. <http://connection.ebscohost.com/c/articles/16303619/plugola-what-talk-shows-dont-talk-about>
Rick T. Wilson. 2015. ‘Creativity, Attention and the Memory for Brands: An Outdoor Advertising Field Study’, International Journal of Advertising, 34.2 (Routledge): 232–61 <https://doi.org/10.1080/02650487.2014.996117>
Seyedghorban, Zahra, Hossein Tahernejad, and Margaret Jekanyika Matanda. 2016. ‘Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension’, Journal of Advertising, 45.1: 120–29 <https://doi.org/10.1080/00913367.2015.1085819>
Seyedghorban, Zahra1Tahernejad, Hossein1Matanda, Margaret Jekanyika2. 2016. ‘Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension.’, Journal of Advertising, 45.1: 120–29 <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=112642334&site=ehost-live>
Swani, Kunal, Brian P. Brown, and George R. Milne. 2014. ‘Should Tweets Differ for B2B and B2C? An Analysis of Fortune 500 Companies’ Twitter Communications’, Industrial Marketing Management, 43.5: 873–81 <https://doi.org/10.1016/j.indmarman.2014.04.012>
‘The Future of Out of Home Media in the UK’. [n.d.]. <http://www.kineticww.com/what-are-we-thinking/assets/uk-future-of-out-of-home-report-2012.pdf>
Wasko, J., M. Phillips, and C. Purdie. 1993. ‘Hollywood Meets Madison Avenue: The Commercialization of US Films’, Media, Culture & Society, 15.2: 271–93
