Bibliography for N14B65 Branding and Marketing Communications BETA

Alhabash, Saleem, Anna R. McAlister, Chen Lou, and Amy Hagerstrom. 2015. ‘From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions’. Journal of Interactive Advertising 15(2):82–96. doi: 10.1080/15252019.2015.1071677.

Anon. 2010. ‘Networked Narratives: Understanding Word-of-Mouth Marketing in Online Commu...’ Journal of Marketing.

Anon. n.d.-a. ‘How to Profit from Lean Advertising’.

Anon. n.d.-b. ‘Plugola: What the Talk Shows Don’t Talk About’. Retrieved (http://connection.ebscohost.com/c/articles/16303619/plugola-what-talk-shows-dont-talk-about).

Anon. n.d.-c. ‘Plugola: What the Talk Shows Don’t Talk About’. Retrieved (http://connection.ebscohost.com/c/articles/16303619/plugola-what-talk-shows-dont-talk-about).

Anon. n.d.-d. ‘The Future of Out of Home Media in the UK’.

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Ashley, Christy, and Tracy Tuten. 2015. ‘Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement’. Psychology & Marketing 32(1):15–27. doi: 10.1002/mar.20761.

De Keyzer, Freya, Nathalie Dens, and Patrick De Pelsmacker. 2015. ‘Is This for Me? How Consumers Respond to Personalized Advertising on Social Network Sites’. Journal of Interactive Advertising 15(2):124–34. doi: 10.1080/15252019.2015.1082450.

Donaton, Scott. 2004. Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive. New York: McGraw-Hill.

Fournier, Susan, and Jill Avery. 2011. ‘The Uninvited Brand’. Business Horizons 54(3):193–207. doi: 10.1016/j.bushor.2011.01.001.

Fournier, Susan, and Lee Lara. n.d. ‘Getting Brand Communities Right’.

Iveson, Kurt. 2012. ‘Branded Cities: Outdoor Advertising, Urban Governance, and the Outdoor Media Landscape’. Antipode 44(1):151–74. doi: 10.1111/j.1467-8330.2011.00849.x.

Jansen, Bernard J., Mimi Zhang, Kate Sobel, and Abdur Chowdury. 2009. ‘Twitter Power: Tweets as Electronic Word of Mouth’. Journal of the American Society for Information Science and Technology 60(11):2169–88. doi: 10.1002/asi.21149.

Johannes Knoll. n.d. ‘Advertising in Social Media: A Review of Empirical Evidence’. International Journal of Advertising. doi: 10.1080/02650487.2015.1021898.

Kaplan, Andreas M., and Michael Haenlein. 2010. ‘Users of the World, Unite! The Challenges and Opportunities of Social Media’. Business Horizons 53(1):59–68. doi: 10.1016/j.bushor.2009.09.003.

Kelly, Louise, Gayle Kerr, and Judy Drennan. 2010. ‘Avoidance of Advertising in Social Networking Sites’. Journal of Interactive Advertising 10(2):16–27. doi: 10.1080/15252019.2010.10722167.

Koeck, Richard, and Gary Warnaby. 2014. ‘Outdoor Advertising in Urban Context: Spatiality, Temporality and Individuality’. Journal of Marketing Management 30(13–14):1402–22. doi: 10.1080/0267257X.2014.909869.

Lambert-Beatty, Carrie. 2010. ‘Fill in the Blank: Culture Jamming and the Advertising of Agency’. New Directions for Youth Development 2010(125):99–112. doi: 10.1002/yd.341.

Lee, Jieun, and Ilyoo B. Hong. 2016. ‘Predicting Positive User Responses to Social Media Advertising: The Roles of Emotional Appeal, Informativeness, and Creativity’. International Journal of Information Management 36(3):360–73. doi: 10.1016/j.ijinfomgt.2016.01.001.

Limpf, Nina, and Hilde A. M. Voorveld. 2015. ‘Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers’ Attitude and Acceptance’. Journal of Interactive Advertising 15(2):111–23. doi: 10.1080/15252019.2015.1064795.

Mostafa, Mohamed M. 2013. ‘More than Words: Social Networks’ Text Mining for Consumer Brand Sentiments’. Expert Systems with Applications 40(10):4241–51. doi: 10.1016/j.eswa.2013.01.019.

Newell, Jay. 2006. ‘Hidden History of Product Placement, The’. Journal of Broadcasting & Electronic Media 50.

Pariser, Eli. 2011. The Filter Bubble: What the Internet Is Hiding from You. London: Viking.

Rick T. Wilson. 2015. ‘Creativity, Attention and the Memory for Brands: An Outdoor Advertising Field Study’. International Journal of Advertising 34(2):232–61. doi: 10.1080/02650487.2014.996117.

Seyedghorban, Zahra, Hossein Tahernejad, and Margaret Jekanyika Matanda. 2016. ‘Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension’. Journal of Advertising 45(1):120–29. doi: 10.1080/00913367.2015.1085819.

Seyedghorban, Zahra1Tahernejad, Hossein1Matanda, Margaret Jekanyika2. 2016. ‘Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension.’ Journal of Advertising 45(1):120–29.

Swani, Kunal, Brian P. Brown, and George R. Milne. 2014. ‘Should Tweets Differ for B2B and B2C? An Analysis of Fortune 500 Companies’ Twitter Communications’. Industrial Marketing Management 43(5):873–81. doi: 10.1016/j.indmarman.2014.04.012.

Wasko, J., M. Phillips, and C. Purdie. 1993. ‘Hollywood Meets Madison Avenue: The Commercialization of US Films’. Media, Culture & Society 15(2):271–93.