Bibliography for N14B65 Branding and Marketing Communications BETA

@article{Alhabash_McAlister_Lou_Hagerstrom_2015, title={From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions}, volume={15}, DOI={10.1080/15252019.2015.1071677}, number={2}, journal={Journal of Interactive Advertising}, author={Alhabash, Saleem and McAlister, Anna R. and Lou, Chen and Hagerstrom, Amy}, year={2015}, month={Jul}, pages={82–96} }

@misc{ title={Welcome to the native age}, url={http://big.assets.huffingtonpost.com/TheNativeAgeV3.pdf}, author={AoL and The Huffington Post} }

@article{Ashley_Tuten_2015, title={Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement}, volume={32}, DOI={10.1002/mar.20761}, number={1}, journal={Psychology & Marketing}, author={Ashley, Christy and Tuten, Tracy}, year={2015}, month={Jan}, pages={15–27} }

@article{De Keyzer_Dens_De Pelsmacker_2015, title={Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites}, volume={15}, DOI={10.1080/15252019.2015.1082450}, number={2}, journal={Journal of Interactive Advertising}, author={De Keyzer, Freya and Dens, Nathalie and De Pelsmacker, Patrick}, year={2015}, month={Jul}, pages={124–134} }

@book{Donaton_2004, address={New York}, title={Madison & Vine: why the entertainment and advertising industries must converge to survive}, publisher={McGraw-Hill}, author={Donaton, Scott}, year={2004} }

@article{Fournier_Avery_2011, title={The uninvited brand}, volume={54}, DOI={10.1016/j.bushor.2011.01.001}, number={3}, journal={Business Horizons}, author={Fournier, Susan and Avery, Jill}, year={2011}, month={May}, pages={193–207} }

@misc{Fournier_Lara, title={Getting Brand Communities Right}, url={http://www.wsuakpsi.com/wp-content/uploads/2015/02/Brand-community-3.pdf}, author={Fournier, Susan and Lara, Lee} }

@article{Iveson_2012, title={Branded cities: outdoor advertising, urban governance, and the outdoor media landscape}, volume={44}, DOI={10.1111/j.1467-8330.2011.00849.x}, number={1}, journal={Antipode}, author={Iveson, Kurt}, year={2012}, month={Jan}, pages={151–174} }

@article{Jansen_Zhang_Sobel_Chowdury_2009, title={Twitter power: Tweets as electronic word of mouth}, volume={60}, DOI={10.1002/asi.21149}, number={11}, journal={Journal of the American Society for Information Science and Technology}, author={Jansen, Bernard J. and Zhang, Mimi and Sobel, Kate and Chowdury, Abdur}, year={2009}, month={Nov}, pages={2169–2188} }

@article{Johannes Knoll, title={Advertising in social media: a review of empirical evidence}, url={http://www.tandfonline.com/doi/abs/10.1080/02650487.2015.1021898?src=recsys}, DOI={10.1080/02650487.2015.1021898}, journal={International Journal of Advertising}, publisher={Routledge}, author={Johannes Knoll} }

@article{Kaplan_Haenlein_2010, title={Users of the world, unite! The challenges and opportunities of Social Media}, volume={53}, DOI={10.1016/j.bushor.2009.09.003}, number={1}, journal={Business Horizons}, author={Kaplan, Andreas M. and Haenlein, Michael}, year={2010}, month={Jan}, pages={59–68} }

@article{Kelly_Kerr_Drennan_2010, title={Avoidance of Advertising in Social Networking Sites}, volume={10}, DOI={10.1080/15252019.2010.10722167}, number={2}, journal={Journal of Interactive Advertising}, author={Kelly, Louise and Kerr, Gayle and Drennan, Judy}, year={2010}, month={Mar}, pages={16–27} }

@article{Koeck_Warnaby_2014, title={Outdoor advertising in urban context: spatiality, temporality and individuality}, volume={30}, DOI={10.1080/0267257X.2014.909869}, number={13–14}, journal={Journal of Marketing Management}, author={Koeck, Richard and Warnaby, Gary}, year={2014}, month={Oct}, pages={1402–1422} }

@article{Lambert-Beatty_2010, title={Fill in the blank: Culture jamming and the advertising of agency}, volume={2010}, DOI={10.1002/yd.341}, number={125}, journal={New Directions for Youth Development}, author={Lambert-Beatty, Carrie}, year={2010}, month={Dec}, pages={99–112} }

@article{Lee_Hong_2016, title={Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity}, volume={36}, DOI={10.1016/j.ijinfomgt.2016.01.001}, number={3}, journal={International Journal of Information Management}, author={Lee, Jieun and Hong, Ilyoo B.}, year={2016}, month={Jun}, pages={360–373} }

@article{Limpf_Voorveld_2015, title={Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers’ Attitude and Acceptance}, volume={15}, DOI={10.1080/15252019.2015.1064795}, number={2}, journal={Journal of Interactive Advertising}, author={Limpf, Nina and Voorveld, Hilde A.M.}, year={2015}, month={Jul}, pages={111–123} }

@article{Mostafa_2013, title={More than words: Social networks’ text mining for consumer brand sentiments}, volume={40}, DOI={10.1016/j.eswa.2013.01.019}, number={10}, journal={Expert Systems with Applications}, author={Mostafa, Mohamed M.}, year={2013}, month={Aug}, pages={4241–4251} }

@article{Newell, Jay_2006, title={Hidden History of Product Placement, The}, volume={50}, url={http://www.heinonline.org/HOL/Page?handle=hein.journals/jbem50&collection=journals&index=journals/jbem583&id=583}, journal={Journal of Broadcasting & Electronic Media}, author={Newell, Jay}, year={2006} }

@book{Pariser_2011, address={London}, title={The filter bubble: what the Internet is hiding from you}, publisher={Viking}, author={Pariser, Eli}, year={2011} }

@article{Rick T. Wilson_2015, title={Creativity, attention and the memory for brands: an outdoor advertising field study}, volume={34}, url={http://www.tandfonline.com/doi/abs/10.1080/02650487.2014.996117}, DOI={10.1080/02650487.2014.996117}, number={2}, journal={International Journal of Advertising}, publisher={Routledge}, author={Rick T. Wilson}, year={2015}, pages={232–261} }

@article{Seyedghorban_Tahernejad_Matanda_2016, title={Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension}, volume={45}, DOI={10.1080/00913367.2015.1085819}, number={1}, journal={Journal of Advertising}, author={Seyedghorban, Zahra and Tahernejad, Hossein and Matanda, Margaret Jekanyika}, year={2016}, month={Jan}, pages={120–129} }

@article{Seyedghorban, Zahra1Tahernejad, Hossein1Matanda, Margaret Jekanyika2_2016, title={Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension.}, volume={45}, url={http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=112642334&site=ehost-live}, number={1}, journal={Journal of Advertising}, author={Seyedghorban, Zahra1Tahernejad, Hossein1Matanda, Margaret Jekanyika2}, year={2016}, pages={120–129} }

@article{Swani_Brown_Milne_2014, title={Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies’ Twitter communications}, volume={43}, DOI={10.1016/j.indmarman.2014.04.012}, number={5}, journal={Industrial Marketing Management}, author={Swani, Kunal and Brown, Brian P. and Milne, George R.}, year={2014}, month={Jul}, pages={873–881} }

@article{Wasko_Phillips_Purdie_1993, title={Hollywood Meets Madison Avenue: The Commercialization of US Films}, volume={15}, number={2}, journal={Media, Culture & Society}, author={Wasko, J. and Phillips, M. and Purdie, C.}, year={1993}, month={Apr}, pages={271–293} }

@article{Networked Narratives: Understanding Word-of-Mouth Marketing in Online Commu..._2010, url={http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=47927924&site=ehost-live}, journal={Journal of Marketing}, year={2010} }

@misc{Plugola: what the talk shows don’t talk about, url={http://connection.ebscohost.com/c/articles/16303619/plugola-what-talk-shows-dont-talk-about} }

@misc{Plugola: what the talk shows don’t talk about, url={http://connection.ebscohost.com/c/articles/16303619/plugola-what-talk-shows-dont-talk-about} }

@misc{The Future of Out of Home Media in the UK, url={http://www.kineticww.com/what-are-we-thinking/assets/uk-future-of-out-of-home-report-2012.pdf} }

@misc{How to profit from lean advertising, url={http://www.hbs.edu/faculty/Publication%20Files/How%20to%20Profit%20from%20Lean%20Advertising,%20Teixeira%20HBR%20Reprint%20June%202013_625a200a-ee8e-434e-9234-61f57b53b22c.pdf} }