Bibliography for N14B65 Branding and Marketing Communications BETA

Alhabash, S. et al. (2015) ‘From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions’, Journal of Interactive Advertising, 15(2), pp. 82–96. Available at: https://doi.org/10.1080/15252019.2015.1071677.

AoL and The Huffington Post (no date) ‘Welcome to the native age’. Available at: http://big.assets.huffingtonpost.com/TheNativeAgeV3.pdf.

Ashley, C. and Tuten, T. (2015) ‘Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement’, Psychology & Marketing, 32(1), pp. 15–27. Available at: https://doi.org/10.1002/mar.20761.

De Keyzer, F., Dens, N. and De Pelsmacker, P. (2015) ‘Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites’, Journal of Interactive Advertising, 15(2), pp. 124–134. Available at: https://doi.org/10.1080/15252019.2015.1082450.

Donaton, S. (2004) Madison & Vine: why the entertainment and advertising industries must converge to survive. New York: McGraw-Hill.

Fournier, S. and Avery, J. (2011) ‘The uninvited brand’, Business Horizons, 54(3), pp. 193–207. Available at: https://doi.org/10.1016/j.bushor.2011.01.001.

Fournier, S. and Lara, L. (no date) ‘Getting Brand Communities Right’. Available at: http://www.wsuakpsi.com/wp-content/uploads/2015/02/Brand-community-3.pdf.

‘How to profit from lean advertising’ (no date). Available at: http://www.hbs.edu/faculty/Publication%20Files/How%20to%20Profit%20from%20Lean%20Advertising,%20Teixeira%20HBR%20Reprint%20June%202013_625a200a-ee8e-434e-9234-61f57b53b22c.pdf.

Iveson, K. (2012) ‘Branded cities: outdoor advertising, urban governance, and the outdoor media landscape’, Antipode, 44(1), pp. 151–174. Available at: https://doi.org/10.1111/j.1467-8330.2011.00849.x.

Jansen, B.J. et al. (2009) ‘Twitter power: Tweets as electronic word of mouth’, Journal of the American Society for Information Science and Technology, 60(11), pp. 2169–2188. Available at: https://doi.org/10.1002/asi.21149.

Johannes Knoll (no date) ‘Advertising in social media: a review of empirical evidence’, International Journal of Advertising [Preprint]. Available at: https://doi.org/10.1080/02650487.2015.1021898.

Kaplan, A.M. and Haenlein, M. (2010) ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, 53(1), pp. 59–68. Available at: https://doi.org/10.1016/j.bushor.2009.09.003.

Kelly, L., Kerr, G. and Drennan, J. (2010) ‘Avoidance of Advertising in Social Networking Sites’, Journal of Interactive Advertising, 10(2), pp. 16–27. Available at: https://doi.org/10.1080/15252019.2010.10722167.

Koeck, R. and Warnaby, G. (2014) ‘Outdoor advertising in urban context: spatiality, temporality and individuality’, Journal of Marketing Management, 30(13–14), pp. 1402–1422. Available at: https://doi.org/10.1080/0267257X.2014.909869.

Lambert-Beatty, C. (2010) ‘Fill in the blank: Culture jamming and the advertising of agency’, New Directions for Youth Development, 2010(125), pp. 99–112. Available at: https://doi.org/10.1002/yd.341.

Lee, J. and Hong, I.B. (2016) ‘Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity’, International Journal of Information Management, 36(3), pp. 360–373. Available at: https://doi.org/10.1016/j.ijinfomgt.2016.01.001.

Limpf, N. and Voorveld, H.A.M. (2015) ‘Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers’ Attitude and Acceptance’, Journal of Interactive Advertising, 15(2), pp. 111–123. Available at: https://doi.org/10.1080/15252019.2015.1064795.

Mostafa, M.M. (2013) ‘More than words: Social networks’ text mining for consumer brand sentiments’, Expert Systems with Applications, 40(10), pp. 4241–4251. Available at: https://doi.org/10.1016/j.eswa.2013.01.019.

‘Networked Narratives: Understanding Word-of-Mouth Marketing in Online Commu...’ (2010) Journal of Marketing [Preprint]. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=47927924&site=ehost-live.

Newell, Jay (2006) ‘Hidden History of Product Placement, The’, Journal of Broadcasting & Electronic Media, 50. Available at: http://www.heinonline.org/HOL/Page?handle=hein.journals/jbem50&collection=journals&index=journals/jbem583&id=583.

Pariser, E. (2011) The filter bubble: what the Internet is hiding from you. London: Viking.

Plugola: what the talk shows don’t talk about (no date a). Available at: http://connection.ebscohost.com/c/articles/16303619/plugola-what-talk-shows-dont-talk-about.

Plugola: what the talk shows don’t talk about (no date b). Available at: http://connection.ebscohost.com/c/articles/16303619/plugola-what-talk-shows-dont-talk-about.

Rick T. Wilson (2015) ‘Creativity, attention and the memory for brands: an outdoor advertising field study’, International Journal of Advertising, 34(2), pp. 232–261. Available at: https://doi.org/10.1080/02650487.2014.996117.

Seyedghorban, Z., Tahernejad, H. and Matanda, M.J. (2016) ‘Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension’, Journal of Advertising, 45(1), pp. 120–129. Available at: https://doi.org/10.1080/00913367.2015.1085819.

Seyedghorban, Zahra1Tahernejad, Hossein1Matanda, Margaret Jekanyika2 (2016) ‘Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension.’, Journal of Advertising, 45(1), pp. 120–129. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=112642334&site=ehost-live.

Swani, K., Brown, B.P. and Milne, G.R. (2014) ‘Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies’ Twitter communications’, Industrial Marketing Management, 43(5), pp. 873–881. Available at: https://doi.org/10.1016/j.indmarman.2014.04.012.

‘The Future of Out of Home Media in the UK’ (no date). Available at: http://www.kineticww.com/what-are-we-thinking/assets/uk-future-of-out-of-home-report-2012.pdf.

Wasko, J., Phillips, M. and Purdie, C. (1993) ‘Hollywood Meets Madison Avenue: The Commercialization of US Films’, Media, Culture & Society, 15(2), pp. 271–293.