1.
DAWAR, NIRAJBENDLE, NEIL: MARKETING IN THE AGE OF ALEXA. Harvard Business Review. 96, 80–86 (2018).
2.
Kotler, P.: Principles of marketing. Pearson, Harlow (2013).
3.
Wilkie, William L1Moore, Elizabeth S2: What Does the Definition of Marketing Tell Us About Ourselves? Journal of Public Policy & Marketing. 26, 269–276 (2007).
4.
Philip Kotler: Reinventing Marketing to Manage the Environmental Imperative. Journal of Marketing. 75, (2011).
5.
Kotler, P.: Principles of marketing, 7th European edition. Pearson, Harlow (2017).
6.
Arnould, E., Thompson, C.: Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research. (2005).
7.
Belk, R.: Extended Self in a Digital World. Journal of Consumer Research. (2013).
8.
Holbrook, M.B.: The Millennial Consumer in the Texts of Our Times: Experience and Entertainment. Journal of Macromarketing. 20, 178–192 (2000). https://doi.org/10.1177/0276146700202008.
9.
Kotler, P.: Principles of marketing, 7th European edition. Pearson, Harlow (2017).
10.
SYMBOLS FOR SALE. Harvard Business Review. (1959).
11.
Richard Elliott, Elliott, R., Wattanasuwan, K.: Brands as symbolic resources for the construction of identity. International Journal of Advertising. 17, 131–144 (1998). https://doi.org/10.1080/02650487.1998.11104712.
12.
Fahy, J., Jobber, D.: Foundations of marketing. McGraw-Hill Education, Maidenhead (2015).
13.
Kotler, P.: Principles of marketing, 7th European edition. Pearson, Harlow (2017).
14.
Randazzo, S.: Subaru: The Emotional Myths Behind the Brand’s Growth. Journal of Advertising Research. (2006).
15.
Schroeder, J.E.: The cultural codes of branding. Marketing Theory. 9, 123–126 (2009). https://doi.org/10.1177/1470593108100067.
16.
Levitt, L.: The globalization of markets, http://members.home.nl/c.schalkx/Papers%20International%20Management/IM2006___Week_2___levitt_globalization.pdf.
17.
Hofstede, G., Hofstede, G.: The business of international business is culture. International Business Review. 3, 1–14 (1994). https://doi.org/10.1016/0969-5931(94)90011-6.
18.
Merz, M.A., He, Y., Alden, D.L.: A categorization approach to analyzing the global consumer culture debate. International Marketing Review. 25, 166–182 (2008). https://doi.org/10.1108/02651330810866263.
19.
Peattie, K., Peattie, S.: Social marketing: A pathway to consumption reduction? Journal of Business Research. 62, 260–268 (2009). https://doi.org/10.1016/j.jbusres.2008.01.033.
20.
Scott, K., Martin, D.M., Schouten, J.W.: Marketing and the New Materialism. Journal of Macromarketing. 34, 282–290 (2014). https://doi.org/10.1177/0276146714532471.
21.
Kotler, P.: Principles of marketing, 7th European edition. Pearson, Harlow (2017).
22.
Assadourian, E.: Transforming Cultures: From Consumerism to Sustainability. Journal of Macromarketing. 30, 186–191 (2010). https://doi.org/10.1177/0276146710361932.
23.
Auger, P., Devinney, T.: DO What Consumers Say Matter?...
24.
Bray, J., Johns, N., Kilburn, D.: An exploratory study into factors..., http://download.springer.com/static/pdf/705/art%253A10.1007%252Fs10551-010-0640-9.pdf?originUrl=http%3A%2F%2Flink.springer.com%2Farticle%2F10.1007%2Fs10551-010-0640-9&token2=exp=1454354539~acl=%2Fstatic%2Fpdf%2F705%2Fart%25253A10.1007%25252Fs10551-010-0640-9.pdf%3ForiginUrl%3Dhttp%253A%252F%252Flink.springer.com%252Farticle%252F10.1007%252Fs10551-010-0640-9*~hmac=8227dde23671efa961b117cacc4a886df2a80e80f817983e2cc9a558781f9ef6.
25.
Crane, A., Matten, D.: Business ethics: managing corporate citizenship and sustainability in the age of globalization. Oxford University Press, Oxford (2016).
26.
Kilbourne, W., McDonagh, P., Prothero, A.: Sustainable consumption and the quality of life: a macromarketing challenge to the dormant social paradigm, (1997).
27.
Alvesson, M., Alvesson, M.: Critical theory and consumer marketing. Scandinavian Journal of Management. 10, 291–313 (1994). https://doi.org/10.1016/0956-5221(94)90005-1.
28.
Kotler, P.: Principles of marketing, 7th European edition. Pearson, Harlow (2017).
29.
O’Shaughnessy, J., Jackson O’Shaughnessy, N., O’Shaughnessy, J., O’Shaughnessy, N.J.: Marketing, the consumer society and hedonism. European Journal of Marketing. 36, 524–547 (2002). https://doi.org/10.1108/03090560210422871.
30.
Tadajewski, M., Brownlie, D.T.: Critical marketing: issues in contemporary marketing. Wiley, Chichester (2008).
31.
Fahy, J., Jobber, D.: Foundations of marketing. McGraw-Hill Education, Maidenhead (2015).
32.
Kotler, P.: Principles of marketing, 7th European edition. Pearson, Harlow (2017).
33.
Simester, Duncan: Why Great New Products Fail. MIT Sloan Management Review. 57, 33–39.
34.
Boons, F., Montalvo, C., Quist, J., Wagner, M.: Sustainable innovation, business models and economic performance: an overview. Journal of Cleaner Production. 45, 1–8 (2013). https://doi.org/10.1016/j.jclepro.2012.08.013.