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Crane, A. and Matten, D. (2016) Business ethics: managing corporate citizenship and sustainability in the age of globalization. 4th ed. Oxford: Oxford University Press, pp. 370–378.
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Fahy, J. and Jobber, D. (2015a) Foundations of marketing. 5th ed. Maidenhead: McGraw-Hill Education.
Fahy, J. and Jobber, D. (2015b) Foundations of marketing. 5th ed. Maidenhead: McGraw-Hill Education.
Hofstede, Geert and Hofstede, G. (1994) ‘The business of international business is culture’, International Business Review, 3(1), pp. 1–14. Available at: https://doi.org/10.1016/0969-5931(94)90011-6.
Holbrook, M.B. (2000) ‘The Millennial Consumer in the Texts of Our Times: Experience and Entertainment’, Journal of Macromarketing, 20(2), pp. 178–192. Available at: https://doi.org/10.1177/0276146700202008.
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Kotler, P. (2013) Principles of marketing. 6th European ed. Harlow: Pearson.
Kotler, P. (2017a) Principles of marketing, 7th European edition. 7th European ed. Harlow: Pearson. Available at: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
Kotler, P. (2017b) Principles of marketing, 7th European edition. 7th European ed. Harlow: Pearson. Available at: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
Kotler, P. (2017c) Principles of marketing, 7th European edition. 7th European ed. Harlow: Pearson. Available at: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
Kotler, P. (2017d) Principles of marketing, 7th European edition. 7th European ed. Harlow: Pearson. Available at: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
Kotler, P. (2017e) Principles of marketing, 7th European edition. 7th European ed. Harlow: Pearson. Available at: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
Kotler, P. (2017f) Principles of marketing, 7th European edition. 7th European ed. Harlow: Pearson. Available at: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
Levitt, L. (no date) ‘The globalization of markets’. Available at: http://members.home.nl/c.schalkx/Papers%20International%20Management/IM2006___Week_2___levitt_globalization.pdf.
Merz, M.A., He, Y. and Alden, D.L. (2008) ‘A categorization approach to analyzing the global consumer culture debate’, International Marketing Review, 25(2), pp. 166–182. Available at: https://doi.org/10.1108/02651330810866263.
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Philip Kotler (2011) ‘Reinventing Marketing to Manage the Environmental Imperative’, Journal of Marketing, 75(4). Available at: https://www.jstor.org/stable/41228615?seq=1#metadata_info_tab_contents.
Randazzo, S. (2006) ‘Subaru: The Emotional Myths Behind the Brand’s Growth.’, Journal of Advertising Research [Preprint]. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=21339224&site=ehost-live.
Richard Elliott, Elliott, R. and Wattanasuwan, K. (1998) ‘Brands as symbolic resources for the construction of identity’, International Journal of Advertising, 17(2), pp. 131–144. Available at: https://doi.org/10.1080/02650487.1998.11104712.
Schroeder, J.E. (2009) ‘The cultural codes of branding’, Marketing Theory, 9(1), pp. 123–126. Available at: https://doi.org/10.1177/1470593108100067.
Scott, K., Martin, D.M. and Schouten, J.W. (2014) ‘Marketing and the New Materialism’, Journal of Macromarketing, 34(3), pp. 282–290. Available at: https://doi.org/10.1177/0276146714532471.
Simester, Duncan (no date) ‘Why Great New Products Fail’, MIT Sloan Management Review, 57, pp. 33–39. Available at: https://search.proquest.com/docview/1778414451?OpenUrlRefId=info:xri/sid:primo&accountid=8018.
‘SYMBOLS FOR SALE.’ (1959) Harvard Business Review [Preprint].
Tadajewski, M. and Brownlie, D.T. (2008) Critical marketing: issues in contemporary marketing. Chichester: Wiley.
Wilkie, William L1Moore, Elizabeth S2 (2007) ‘What Does the Definition of Marketing Tell Us About Ourselves?’, Journal of Public Policy & Marketing, 26(2), pp. 269–276. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=27150524&site=ehost-live.
