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Philip Kotler. Reinventing Marketing to Manage the Environmental Imperative. Journal of Marketing 2011;75.https://www.jstor.org/stable/41228615?seq=1#metadata_info_tab_contents
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Arnould E, Thompson C. Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research Published Online First: 2005.http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=16337333&site=ehost-live
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Belk R. Extended Self in a Digital World. Journal of Consumer Research Published Online First: 2013.http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=90169610&site=ehost-live
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Kotler P. Principles of marketing, 7th European edition. 7th European ed. Harlow: : Pearson 2017. https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192
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Kotler P. Principles of marketing, 7th European edition. 7th European ed. Harlow: : Pearson 2017. https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192
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Kotler P. Principles of marketing, 7th European edition. 7th European ed. Harlow: : Pearson 2017. https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192
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Assadourian E. Transforming Cultures: From Consumerism to Sustainability. Journal of Macromarketing 2010;30:186–91. doi:10.1177/0276146710361932
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Crane A, Matten D. Business ethics: managing corporate citizenship and sustainability in the age of globalization. 4th ed. Oxford: : Oxford University Press 2016.
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Kotler P. Principles of marketing, 7th European edition. 7th European ed. Harlow: : Pearson 2017. https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192
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O’Shaughnessy J, Jackson O’Shaughnessy N, O’Shaughnessy J, et al. Marketing, the consumer society and hedonism. European Journal of Marketing 2002;36:524–47. doi:10.1108/03090560210422871
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Fahy J, Jobber D. Foundations of marketing. 5th ed. Maidenhead: : McGraw-Hill Education 2015.
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Kotler P. Principles of marketing, 7th European edition. 7th European ed. Harlow: : Pearson 2017. https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192
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Simester, Duncan. Why Great New Products Fail. MIT Sloan Management Review;57:33–9.https://search.proquest.com/docview/1778414451?OpenUrlRefId=info:xri/sid:primo&accountid=8018
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