Alvesson, Mats, and M. Alvesson. 1994. ‘Critical Theory and Consumer Marketing’. Scandinavian Journal of Management 10(3):291–313. doi: 10.1016/0956-5221(94)90005-1.
Anon. 1959. ‘SYMBOLS FOR SALE.’ Harvard Business Review.
Arnould, E., and C. Thompson. 2005. ‘Consumer Culture Theory (CCT): Twenty Years of Research.’ Journal of Consumer Research.
Assadourian, E. 2010. ‘Transforming Cultures: From Consumerism to Sustainability’. Journal of Macromarketing 30(2):186–91. doi: 10.1177/0276146710361932.
Auger, Pat, and Timothy Devinney. n.d. ‘DO What Consumers Say Matter?...’
Belk, R. 2013. ‘Extended Self in a Digital World.’ Journal of Consumer Research.
Boons, Frank, Carlos Montalvo, Jaco Quist, and Marcus Wagner. 2013. ‘Sustainable Innovation, Business Models and Economic Performance: An Overview’. Journal of Cleaner Production 45:1–8. doi: 10.1016/j.jclepro.2012.08.013.
Bray, J., N. Johns, and D. Kilburn. n.d. ‘An Exploratory Study into Factors...’ Retrieved (http://download.springer.com/static/pdf/705/art%253A10.1007%252Fs10551-010-0640-9.pdf?originUrl=http%3A%2F%2Flink.springer.com%2Farticle%2F10.1007%2Fs10551-010-0640-9&token2=exp=1454354539~acl=%2Fstatic%2Fpdf%2F705%2Fart%25253A10.1007%25252Fs10551-010-0640-9.pdf%3ForiginUrl%3Dhttp%253A%252F%252Flink.springer.com%252Farticle%252F10.1007%252Fs10551-010-0640-9*~hmac=8227dde23671efa961b117cacc4a886df2a80e80f817983e2cc9a558781f9ef6).
Crane, Andrew, and Dirk Matten. 2016. Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization. 4th ed. Oxford: Oxford University Press.
DAWAR, NIRAJBENDLE, NEIL. 2018. ‘MARKETING IN THE AGE OF ALEXA.’ Harvard Business Review 96(Issue 3, p80-86. 7p. 2 Illustrations):80–86.
Fahy, John, and David Jobber. 2015a. Foundations of Marketing. 5th ed. Maidenhead: McGraw-Hill Education.
Fahy, John, and David Jobber. 2015b. Foundations of Marketing. 5th ed. Maidenhead: McGraw-Hill Education.
Hofstede, Geert, and G. Hofstede. 1994. ‘The Business of International Business Is Culture’. International Business Review 3(1):1–14. doi: 10.1016/0969-5931(94)90011-6.
Holbrook, M. B. 2000. ‘The Millennial Consumer in the Texts of Our Times: Experience and Entertainment’. Journal of Macromarketing 20(2):178–92. doi: 10.1177/0276146700202008.
Kilbourne, W., P. McDonagh, and A. Prothero. 1997. ‘Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dormant Social Paradigm’.
Kotler, Philip. 2013. Principles of Marketing. 6th European ed. Harlow: Pearson.
Kotler, Philip. 2017a. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson.
Kotler, Philip. 2017b. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson.
Kotler, Philip. 2017c. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson.
Kotler, Philip. 2017d. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson.
Kotler, Philip. 2017e. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson.
Kotler, Philip. 2017f. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson.
Levitt, L. n.d. ‘The Globalization of Markets’.
Merz, Michael A., Yi He, and Dana L. Alden. 2008. ‘A Categorization Approach to Analyzing the Global Consumer Culture Debate’. International Marketing Review 25(2):166–82. doi: 10.1108/02651330810866263.
O’Shaughnessy, John, Nicholas Jackson O’Shaughnessy, J. O’Shaughnessy, and N. J. O’Shaughnessy. 2002. ‘Marketing, the Consumer Society and Hedonism’. European Journal of Marketing 36(5/6):524–47. doi: 10.1108/03090560210422871.
Peattie, Ken, and Sue Peattie. 2009. ‘Social Marketing: A Pathway to Consumption Reduction?’ Journal of Business Research 62(2):260–68. doi: 10.1016/j.jbusres.2008.01.033.
Philip Kotler. 2011. ‘Reinventing Marketing to Manage the Environmental Imperative’. Journal of Marketing 75(4).
Randazzo, S. 2006. ‘Subaru: The Emotional Myths Behind the Brand’s Growth.’ Journal of Advertising Research.
Richard Elliott, R. Elliott, and K. Wattanasuwan. 1998. ‘Brands as Symbolic Resources for the Construction of Identity’. International Journal of Advertising 17(2):131–44. doi: 10.1080/02650487.1998.11104712.
Schroeder, Jonathan E. 2009. ‘The Cultural Codes of Branding’. Marketing Theory 9(1):123–26. doi: 10.1177/1470593108100067.
Scott, K., D. M. Martin, and J. W. Schouten. 2014. ‘Marketing and the New Materialism’. Journal of Macromarketing 34(3):282–90. doi: 10.1177/0276146714532471.
Simester, Duncan. n.d. ‘Why Great New Products Fail’. MIT Sloan Management Review 57:33–39.
Tadajewski, Mark, and Douglas T. Brownlie. 2008. Critical Marketing: Issues in Contemporary Marketing. Chichester: Wiley.
Wilkie, William L1Moore, Elizabeth S2. 2007. ‘What Does the Definition of Marketing Tell Us About Ourselves?’ Journal of Public Policy & Marketing 26(2):269–76.