Alvesson, Mats, and M. Alvesson. 1994. ‘Critical Theory and Consumer Marketing’. Scandinavian Journal of Management 10 (3): 291–313. https://doi.org/10.1016/0956-5221(94)90005-1.
Arnould, E., and C. Thompson. 2005. ‘Consumer Culture Theory (CCT): Twenty Years of Research.’ Journal of Consumer Research. http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=16337333&site=ehost-live.
Assadourian, E. 2010. ‘Transforming Cultures: From Consumerism to Sustainability’. Journal of Macromarketing 30 (2): 186–91. https://doi.org/10.1177/0276146710361932.
Auger, Pat, and Timothy Devinney. n.d. ‘DO What Consumers Say Matter?...’ https://link.springer.com/article/10.1007/s10551-006-9287-y.
Belk, R. 2013. ‘Extended Self in a Digital World.’ Journal of Consumer Research. http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=90169610&site=ehost-live.
Boons, Frank, Carlos Montalvo, Jaco Quist, and Marcus Wagner. 2013. ‘Sustainable Innovation, Business Models and Economic Performance: An Overview’. Journal of Cleaner Production 45 (April): 1–8. https://doi.org/10.1016/j.jclepro.2012.08.013.
Bray, J., N. Johns, and D. Kilburn. n.d. ‘An Exploratory Study into Factors...’ http://download.springer.com/static/pdf/705/art%253A10.1007%252Fs10551-010-0640-9.pdf?originUrl=http%3A%2F%2Flink.springer.com%2Farticle%2F10.1007%2Fs10551-010-0640-9&token2=exp=1454354539~acl=%2Fstatic%2Fpdf%2F705%2Fart%25253A10.1007%25252Fs10551-010-0640-9.pdf%3ForiginUrl%3Dhttp%253A%252F%252Flink.springer.com%252Farticle%252F10.1007%252Fs10551-010-0640-9*~hmac=8227dde23671efa961b117cacc4a886df2a80e80f817983e2cc9a558781f9ef6.
Crane, Andrew, and Dirk Matten. 2016. Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization. 4th ed. Oxford: Oxford University Press.
DAWAR, NIRAJBENDLE, NEIL. 2018. ‘MARKETING IN THE AGE OF ALEXA.’ Harvard Business Review 96 (Issue 3, p80-86. 7p. 2 Illustrations): 80–86. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=129192462&site=ehost-live.
Fahy, John, and David Jobber. 2015a. Foundations of Marketing. 5th ed. Maidenhead: McGraw-Hill Education.
———. 2015b. Foundations of Marketing. 5th ed. Maidenhead: McGraw-Hill Education.
Hofstede, Geert, and G. Hofstede. 1994. ‘The Business of International Business Is Culture’. International Business Review 3 (1): 1–14. https://doi.org/10.1016/0969-5931(94)90011-6.
Holbrook, M. B. 2000. ‘The Millennial Consumer in the Texts of Our Times: Experience and Entertainment’. Journal of Macromarketing 20 (2): 178–92. https://doi.org/10.1177/0276146700202008.
Kilbourne, W., P. McDonagh, and A. Prothero. 1997. ‘Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dormant Social Paradigm’.
Kotler, Philip. 2013. Principles of Marketing. 6th European ed. Harlow: Pearson.
———. 2017a. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson. https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
———. 2017b. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson. https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
———. 2017c. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson. https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
———. 2017d. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson. https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
———. 2017e. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson. https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
———. 2017f. Principles of Marketing, 7th European Edition. 7th European ed. Harlow: Pearson. https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5186192.
Levitt, L. n.d. ‘The Globalization of Markets’. http://members.home.nl/c.schalkx/Papers%20International%20Management/IM2006___Week_2___levitt_globalization.pdf.
Merz, Michael A., Yi He, and Dana L. Alden. 2008. ‘A Categorization Approach to Analyzing the Global Consumer Culture Debate’. International Marketing Review 25 (2): 166–82. https://doi.org/10.1108/02651330810866263.
O’Shaughnessy, John, Nicholas Jackson O’Shaughnessy, J. O’Shaughnessy, and N. J. O’Shaughnessy. 2002. ‘Marketing, the Consumer Society and Hedonism’. European Journal of Marketing 36 (5/6): 524–47. https://doi.org/10.1108/03090560210422871.
Peattie, Ken, and Sue Peattie. 2009. ‘Social Marketing: A Pathway to Consumption Reduction?’ Journal of Business Research 62 (2): 260–68. https://doi.org/10.1016/j.jbusres.2008.01.033.
Philip Kotler. 2011. ‘Reinventing Marketing to Manage the Environmental Imperative’. Journal of Marketing 75 (4). https://www.jstor.org/stable/41228615?seq=1#metadata_info_tab_contents.
Randazzo, S. 2006. ‘Subaru: The Emotional Myths Behind the Brand’s Growth.’ Journal of Advertising Research. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=21339224&site=ehost-live.
Richard Elliott, R. Elliott, and K. Wattanasuwan. 1998. ‘Brands as Symbolic Resources for the Construction of Identity’. International Journal of Advertising 17 (2): 131–44. https://doi.org/10.1080/02650487.1998.11104712.
Schroeder, Jonathan E. 2009. ‘The Cultural Codes of Branding’. Marketing Theory 9 (1): 123–26. https://doi.org/10.1177/1470593108100067.
Scott, K., D. M. Martin, and J. W. Schouten. 2014. ‘Marketing and the New Materialism’. Journal of Macromarketing 34 (3): 282–90. https://doi.org/10.1177/0276146714532471.
Simester, Duncan. n.d. ‘Why Great New Products Fail’. MIT Sloan Management Review 57: 33–39. https://search.proquest.com/docview/1778414451?OpenUrlRefId=info:xri/sid:primo&accountid=8018.
‘SYMBOLS FOR SALE.’ 1959. Harvard Business Review.
Tadajewski, Mark, and Douglas T. Brownlie. 2008. Critical Marketing: Issues in Contemporary Marketing. Chichester: Wiley.
Wilkie, William L1Moore, Elizabeth S2. 2007. ‘What Does the Definition of Marketing Tell Us About Ourselves?’ Journal of Public Policy & Marketing 26 (2): 269–76. http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=27150524&site=ehost-live.
