Bibliography for Strategic Marketing BETA

Blythe, Jim. Essentials of Marketing. 5th ed. Harlow: Financial Times Prentice Hall, 2012. Print.

Brownlie, Douglas, and Michael Saren. ‘The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical’. European Journal of Marketing 26.4 (1992): 34–47. Web.

Brush, Candida G. ‘Pioneering Strategies for Entrepreneurial Success’. Business Horizons 51.1 (2008): 21–27. Web.

Canhoto, Ana Isabel, Moira Clark, and Paul Fennemore. ‘Emerging Segmentation Practices in the Age of the Social Customer’. Journal of Strategic Marketing 21.5 (2013): 413–428. Web.

Clarke, Geri. ‘International Marketing Environment Analysis.’ International Marketing Environment Analysis. 5.2 (2005): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=17294039&site=ehost-live>.

Cravens, David W. and Piercy, Nigel. Strategic Marketing. 10th ed. New York: McGraw-Hill, 2012. Print.

Cressman, George E., and Thomas T. Nagle. ‘How to Manage an Aggressive Competitor’. Business Horizons 45.2 (2002): 23–30. Web.

Day, George S. ‘Feeding the Growth Strategy.’ Feeding the Growth Strategy. 12.6 (2003): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=11498952&site=ehost-live>.

‘Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives.’ Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives. 17.5 (2001): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=5870993&site=ehost-live>.

Dibb, Sally. ‘Criteria Guiding Segmentation Implementation: Reviewing the Evidence’. Journal of Strategic Marketing 7.2 (1999): 107–129. Web.

Dibb, Sally. ‘Marketing Planning Best Practice.’ Marketing Planning Best Practice. 2.4 (2002): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=7181530&site=ehost-live>.

Dibb, Sally. ‘New Millennium, New Segments: Moving towards the Segment of One?’ Journal of Strategic Marketing 9.3 (2001): 193–213. Web.

Dowling, Grahame. ‘Customer Relationship Management: IN B2C MARKETS, OFTEN LESS IS MORE.’ Customer Relationship Management: IN B2C MARKETS, OFTEN LESS IS MORE. 44.3 (2002): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6881770&site=ehost-live>.

‘Dynamic Capabilities at IBM: DRIVING STRATEGY INTO ACTION.’ Dynamic Capabilities at IBM: DRIVING STRATEGY INTO ACTION. 49.4 (2007): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=25995888&site=ehost-live>.

‘Evolving to a New Dominant Logic for Marketing.’ Evolving to a New Dominant Logic for Marketing. 68.1 (2004): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=12142574&site=ehost-live>.

Hooley, Graham J., Piercy, Nigel, and Nicolaud, Brigitte. Marketing Strategy and Competitive Positioning. 4th ed. Harlow: Financial Times Prentice Hall, 2008. Print.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall, 2012. Print.

---. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall, 2012. Print.

---. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall, 2012. Print.

---. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall, 2012. Print.

---. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall, 2012. Print.

---. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall, 2012. Print.

---. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall, 2012. Print.

---. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall, 2012. Print.

---. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall, 2012. Print.

---. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall, 2012. Print.

---. Marketing Strategy & Competitive Positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall, 2012. Print.

‘Implementing Marketing Strategies: Developing and Testing a Managerial Theory.’ Implementing Marketing Strategies: Developing and Testing a Managerial Theory. 63.4 (1999): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=2443190&site=ehost-live>.

Kiron, David. ‘Sustainability Nears a Tipping Point.’ Sustainability Nears a Tipping Point. 53.2 (2012): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=70258134&site=ehost-live>.

Kolar, Tomaž, and Andrej Toporišic. ‘Marketing as Warfare, Revisited’. Marketing Intelligence & Planning 25.3 (2007): 203–216. Web.

Kotler, Philip. Marketing Management. 2nd ed. Harlow: Pearson, 2012. Print.

‘Market Orientation: The Construct, Research Propositions, and Managerial Implications.’ Market Orientation: The Construct, Research Propositions, and Managerial Implications. 54.2 (1990): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9602205182&site=ehost-live>.

McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. London: Kogan Page, 2008. Print.

---. ‘Strategic Marketing Planning: Theory and Practice.’ Strategic Marketing Planning: Theory and Practice. 6.4 (2006): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=23437289&site=ehost-live>.

McDonald, Malcolm and MyiLibrary. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. London: Kogan Page, 2008. Web. <http://www.myilibrary.com/browse/open.asp?ID=109205>.

O’Malley, Lisa, Vicky Story, and Vicky O’Sullivan. ‘Marketing in a Recession: Retrench or Invest?’ Journal of Strategic Marketing 19.3 (2011): 285–310. Web.

Prahalad, C. K. ‘Bottom of the Pyramid as a Source of Breakthrough Innovations’. Journal of Product Innovation Management 29.1 (2012): 6–12. Web.

Rao, Sanjay K. ‘Re-Energizing a Product Portfolio: Case Study of a Pharmaceutical Merger’. Journal of Business Strategy 30.6 (2009): 52–62. Web.

‘Segmentation and Customer Insight in Contemporary Services Marketing Practice: Why Grouping Customers Is No Longer Enough.’ Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. 25.3 (2009): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=39143257&site=ehost-live>.

‘Segmentation Building Blocks.’ Segmentation Building Blocks. 18.2 (2006): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=21903465&site=ehost-live>.

Simkin, Lyndon, and Sally Dibb. ‘Segmenting the Energy Market: Problems and Successes’. Marketing Intelligence & Planning 29.6 (2011): 580–592. Web.

Slater, Stanley F., and John C. Narver. ‘Product-Market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types’. European Journal of Marketing 27.10 (1993): 33–51. Web.

Slater, Stanley F., Eric M. Olson, and G. Tomas M. Hult. ‘Worried about Strategy Implementation? Don’t Overlook Marketing’s Role’. Business Horizons 53.5 (2010): 469–479. Web.

Smith, J., and Mark Colgate. ‘Customer Value Creation: A Practical Framework’. The Journal of Marketing Theory and Practice 15.1 (2007): 7–23. Web.

Taghian, Mehdi. ‘Marketing Planning: Operationalising the Market Orientation Strategy’. Journal of Marketing Management 26.9–10 (2010): 825–841. Web.

‘The Effect of a Market Orientation on Business Profitability.’ The effect of a market orientation on business profitability. 54.4 (1990): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9102183223&site=ehost-live>.

Verhoef, Peter C, and Peter S.H Leeflang. ‘Understanding the Marketing Department’s Influence Within the Firm’. Journal of Marketing 73.2 (2009): 14–37. Web.

Walker, Orville C. and Mullins, John W. Marketing Strategy: A Decision-Focused Approach. 7th ed., International ed. New York: McGraw-Hill/Irwin, 2010. Print.

---. Marketing Strategy: A Decision-Focused Approach. 7th ed., International ed. New York: McGraw-Hill/Irwin, 2010. Print.

Webster Jr., Frederick E. ‘The Decline and Dispersion of Marketing Competence.’ The Decline and Dispersion of Marketing Competence. 46.4 (2005): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=17723183&site=ehost-live>.