@book{Blythe, Jim_2012, address={Harlow}, edition={5th ed}, title={Essentials of marketing}, publisher={Financial Times Prentice Hall}, author={Blythe, Jim}, year={2012} }
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@book{Cravens, David W._Piercy, Nigel_2012, address={New York}, edition={10th ed}, title={Strategic marketing}, publisher={McGraw-Hill}, author={Cravens, David W. and Piercy, Nigel}, year={2012} }
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@article{Dibb_2001, title={New millennium, new segments: moving towards the segment of one?}, volume={9}, DOI={10.1080/713775742}, number={3}, journal={Journal of Strategic Marketing}, author={Dibb, Sally}, year={2001}, month=jan, pages={193–213} }
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@book{Hooley, Graham J._Piercy, Nigel_Nicolaud, Brigitte_2008, address={Harlow}, edition={4th ed}, title={Marketing strategy and competitive positioning}, publisher={Financial Times Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicolaud, Brigitte}, year={2008} }
@book{Hooley, Graham J._Piercy, Nigel_Nicoulaud, Brigitte_2012a, address={Harlow}, edition={5th ed}, title={Marketing strategy & competitive positioning}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley, Graham J._Piercy, Nigel_Nicoulaud, Brigitte_2012b, address={Harlow}, edition={5th ed}, title={Marketing strategy & competitive positioning}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley, Graham J._Piercy, Nigel_Nicoulaud, Brigitte_2012c, address={Harlow}, edition={5th ed}, title={Marketing strategy & competitive positioning}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley, Graham J._Piercy, Nigel_Nicoulaud, Brigitte_2012d, address={Harlow}, edition={5th ed}, title={Marketing strategy & competitive positioning}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley, Graham J._Piercy, Nigel_Nicoulaud, Brigitte_2012e, address={Harlow}, edition={5th ed}, title={Marketing strategy & competitive positioning}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley, Graham J._Piercy, Nigel_Nicoulaud, Brigitte_2012f, address={Harlow}, edition={5th ed}, title={Marketing strategy & competitive positioning}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley, Graham J._Piercy, Nigel_Nicoulaud, Brigitte_2012g, address={Harlow}, edition={5th ed}, title={Marketing strategy & competitive positioning}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley, Graham J._Piercy, Nigel_Nicoulaud, Brigitte_2012h, address={Harlow}, edition={5th ed}, title={Marketing strategy & competitive positioning}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley, Graham J._Piercy, Nigel_Nicoulaud, Brigitte_2012i, address={Harlow}, edition={5th ed}, title={Marketing strategy & competitive positioning}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
@book{Hooley, Graham J._Piercy, Nigel_Nicoulaud, Brigitte_2012j, address={Harlow}, edition={5th ed}, title={Marketing strategy & competitive positioning}, publisher={Pearson Financial Times/Prentice Hall}, author={Hooley, Graham J. and Piercy, Nigel and Nicoulaud, Brigitte}, year={2012} }
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@book{Kotler, Philip_2012, address={Harlow}, edition={2nd ed}, title={Marketing management}, publisher={Pearson}, author={Kotler, Philip}, year={2012} }
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@book{McDonald, Malcolm_2008, address={London}, title={Malcolm McDonald on marketing planning: understanding marketing plans and strategy}, publisher={Kogan Page}, author={McDonald, Malcolm}, year={2008} }
@book{McDonald, Malcolm_MyiLibrary_2008, address={London}, title={Malcolm McDonald on marketing planning: understanding marketing plans and strategy}, url={http://www.myilibrary.com/browse/open.asp?ID=109205}, publisher={Kogan Page}, author={McDonald, Malcolm and MyiLibrary}, year={2008} }
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Miles and Snow Strategy Types}, volume={27}, DOI={10.1108/03090569310045870}, number={10}, journal={European Journal of Marketing}, author={Slater, Stanley F. and Narver, John C.}, year={1993}, pages={33–51} }
@article{Slater_Olson_Hult_2010, title={Worried about strategy implementation? Don’t overlook marketing’s role}, volume={53}, DOI={10.1016/j.bushor.2010.04.001}, number={5}, journal={Business Horizons}, author={Slater, Stanley F. and Olson, Eric M. and Hult, G. Tomas M.}, year={2010}, pages={469–479} }
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