1
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall 2012.
2
Hooley, Graham J., Piercy, Nigel, Nicolaud, Brigitte. Marketing strategy and competitive positioning. 4th ed. Harlow: Financial Times Prentice Hall 2008.
3
Cravens, David W., Piercy, Nigel. Strategic marketing. 10th ed. New York: McGraw-Hill 2012.
4
Kotler, Philip. Marketing management. 2nd ed. Harlow: Pearson 2012.
5
McDonald, Malcolm. Malcolm McDonald on marketing planning: understanding marketing plans and strategy. London: Kogan Page 2008.
6
McDonald, Malcolm, MyiLibrary. Malcolm McDonald on marketing planning: understanding marketing plans and strategy. London: Kogan Page 2008.
7
Walker, Orville C., Mullins, John W. Marketing strategy: a decision-focused approach. 7th ed., International ed. New York: McGraw-Hill/Irwin 2010.
8
Blythe, Jim. Essentials of marketing. 5th ed. Harlow: Financial Times Prentice Hall 2012.
9
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall 2012.
10
Verhoef PC, Leeflang PSH. Understanding the Marketing Department’s Influence Within the Firm. Journal of Marketing. 2009;73:14–37. doi: 10.1509/jmkg.73.2.14
11
Webster Jr., Frederick E. The Decline and Dispersion of Marketing Competence. The Decline and Dispersion of Marketing Competence. 2005;46.
12
Brownlie D, Saren M. The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical. European Journal of Marketing. 1992;26:34–47. doi: 10.1108/03090569210012408
13
Kiron, David. Sustainability Nears a Tipping Point. Sustainability Nears a Tipping Point. 2012;53.
14
Market Orientation: The Construct, Research Propositions, and Managerial Implications. Market Orientation: The Construct, Research Propositions, and Managerial Implications. 1990;54.
15
The effect of a market orientation on business profitability. The effect of a market orientation on business profitability. 1990;54.
16
Evolving to a New Dominant Logic for Marketing. Evolving to a New Dominant Logic for Marketing. 2004;68.
17
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall 2012.
18
McDonald, Malcolm. Strategic Marketing Planning: Theory and Practice. Strategic Marketing Planning: Theory and Practice. 2006;6.
19
Dibb, Sally. Marketing Planning Best Practice. Marketing Planning Best Practice. 2002;2.
20
Taghian M. Marketing planning: Operationalising the market orientation strategy. Journal of Marketing Management. 2010;26:825–41. doi: 10.1080/02672571003683813
21
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall 2012.
22
Rao SK. Re-energizing a product portfolio: case study of a pharmaceutical merger. Journal of Business Strategy. 2009;30:52–62. doi: 10.1108/02756660911003121
23
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall 2012.
24
Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives. Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives. 2001;17.
25
Clarke, Geri. International Marketing Environment Analysis. International Marketing Environment Analysis. 2005;5.
26
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall 2012.
27
Segmentation Building Blocks. Segmentation Building Blocks. 2006;18.
28
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. 2009;25.
29
Canhoto AI, Clark M, Fennemore P. Emerging segmentation practices in the age of the social customer. Journal of Strategic Marketing. 2013;21:413–28. doi: 10.1080/0965254X.2013.801609
30
Dibb S. Criteria guiding segmentation implementation: reviewing the evidence. Journal of Strategic Marketing. 1999;7:107–29. doi: 10.1080/096525499346477
31
Dibb S. New millennium, new segments: moving towards the segment of one? Journal of Strategic Marketing. 2001;9:193–213. doi: 10.1080/713775742
32
Simkin L, Dibb S. Segmenting the energy market: problems and successes. Marketing Intelligence & Planning. 2011;29:580–92. doi: 10.1108/02634501111166094
33
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall 2012.
34
Day, George S. Feeding the Growth Strategy. Feeding the Growth Strategy. 2003;12.
35
Brush CG. Pioneering strategies for entrepreneurial success. Business Horizons. 2008;51:21–7. doi: 10.1016/j.bushor.2007.09.001
36
Slater SF, Narver JC. Product-market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types. European Journal of Marketing. 1993;27:33–51. doi: 10.1108/03090569310045870
37
O’Malley L, Story V, O’Sullivan V. Marketing in a recession: retrench or invest? Journal of Strategic Marketing. 2011;19:285–310. doi: 10.1080/0965254X.2011.581386
38
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall 2012.
39
Cressman GE, Nagle TT. How to manage an aggressive competitor. Business Horizons. 2002;45:23–30. doi: 10.1016/S0007-6813(02)00184-2
40
Kolar T, Toporišic A. Marketing as warfare, revisited. Marketing Intelligence & Planning. 2007;25:203–16. doi: 10.1108/02634500710747725
41
Walker, Orville C., Mullins, John W. Marketing strategy: a decision-focused approach. 7th ed., International ed. New York: McGraw-Hill/Irwin 2010.
42
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall 2012.
43
Dowling, Grahame. Customer Relationship Management: IN B2C MARKETS, OFTEN LESS IS MORE. Customer Relationship Management: IN B2C MARKETS, OFTEN LESS IS MORE. 2002;44.
44
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall 2012.
45
Prahalad CK. Bottom of the Pyramid as a Source of Breakthrough Innovations. Journal of Product Innovation Management. 2012;29:6–12. doi: 10.1111/j.1540-5885.2011.00874.x
46
Smith J, Colgate M. Customer Value Creation: A Practical Framework. The Journal of Marketing Theory and Practice. 2007;15:7–23. doi: 10.2753/MTP1069-6679150101
47
Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte. Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall 2012.
48
Slater SF, Olson EM, Hult GTM. Worried about strategy implementation? Don’t overlook marketing’s role. Business Horizons. 2010;53:469–79. doi: 10.1016/j.bushor.2010.04.001
49
Implementing Marketing Strategies: Developing and Testing a Managerial Theory. Implementing Marketing Strategies: Developing and Testing a Managerial Theory. 1999;63.
50
Dynamic Capabilities at IBM: DRIVING STRATEGY INTO ACTION. Dynamic Capabilities at IBM: DRIVING STRATEGY INTO ACTION. 2007;49.