Bibliography for Strategic Marketing BETA

Blythe, Jim (2012) Essentials of marketing. 5th ed. Harlow: Financial Times Prentice Hall.

Brownlie, D. and Saren, M. (1992) ‘The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical’, European Journal of Marketing, 26(4), pp. 34–47. Available at: https://doi.org/10.1108/03090569210012408.

Brush, C.G. (2008) ‘Pioneering strategies for entrepreneurial success’, Business Horizons, 51(1), pp. 21–27. Available at: https://doi.org/10.1016/j.bushor.2007.09.001.

Canhoto, A.I., Clark, M. and Fennemore, P. (2013) ‘Emerging segmentation practices in the age of the social customer’, Journal of Strategic Marketing, 21(5), pp. 413–428. Available at: https://doi.org/10.1080/0965254X.2013.801609.

Clarke, Geri (2005) ‘International Marketing Environment Analysis.’, International Marketing Environment Analysis., 5(2). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=17294039&site=ehost-live.

Cravens, David W. and Piercy, Nigel (2012) Strategic marketing. 10th ed. New York: McGraw-Hill.

Cressman, G.E. and Nagle, T.T. (2002) ‘How to manage an aggressive competitor’, Business Horizons, 45(2), pp. 23–30. Available at: https://doi.org/10.1016/S0007-6813(02)00184-2.

Day, George S. (2003) ‘Feeding the Growth Strategy.’, Feeding the Growth Strategy., 12(6). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=11498952&site=ehost-live.

‘Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives.’ (2001) Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives., 17(5). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=5870993&site=ehost-live.

Dibb, S. (1999) ‘Criteria guiding segmentation implementation: reviewing the evidence’, Journal of Strategic Marketing, 7(2), pp. 107–129. Available at: https://doi.org/10.1080/096525499346477.

Dibb, S. (2001) ‘New millennium, new segments: moving towards the segment of one?’, Journal of Strategic Marketing, 9(3), pp. 193–213. Available at: https://doi.org/10.1080/713775742.

Dibb, Sally (2002) ‘Marketing Planning Best Practice.’, Marketing Planning Best Practice., 2(4). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=7181530&site=ehost-live.

Dowling, Grahame (2002) ‘Customer Relationship Management: IN B2C MARKETS, OFTEN LESS IS MORE.’, Customer Relationship Management: IN B2C MARKETS, OFTEN LESS IS MORE., 44(3). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6881770&site=ehost-live.

‘Dynamic Capabilities at IBM: DRIVING STRATEGY INTO ACTION.’ (2007) Dynamic Capabilities at IBM: DRIVING STRATEGY INTO ACTION., 49(4). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=25995888&site=ehost-live.

‘Evolving to a New Dominant Logic for Marketing.’ (2004) Evolving to a New Dominant Logic for Marketing., 68(1). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=12142574&site=ehost-live.

Hooley, Graham J., Piercy, Nigel, and Nicolaud, Brigitte (2008) Marketing strategy and competitive positioning. 4th ed. Harlow: Financial Times Prentice Hall.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte (2012a) Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte (2012b) Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte (2012c) Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte (2012d) Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte (2012e) Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte (2012f) Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte (2012g) Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte (2012h) Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte (2012i) Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte (2012j) Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall.

Hooley, Graham J., Piercy, Nigel, and Nicoulaud, Brigitte (2012k) Marketing strategy & competitive positioning. 5th ed. Harlow: Pearson Financial Times/Prentice Hall.

‘Implementing Marketing Strategies: Developing and Testing a Managerial Theory.’ (1999) Implementing Marketing Strategies: Developing and Testing a Managerial Theory., 63(4). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=2443190&site=ehost-live.

Kiron, David (2012) ‘Sustainability Nears a Tipping Point.’, Sustainability Nears a Tipping Point., 53(2). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=70258134&site=ehost-live.

Kolar, T. and Toporišic, A. (2007) ‘Marketing as warfare, revisited’, Marketing Intelligence & Planning, 25(3), pp. 203–216. Available at: https://doi.org/10.1108/02634500710747725.

Kotler, Philip (2012) Marketing management. 2nd ed. Harlow: Pearson.

‘Market Orientation: The Construct, Research Propositions, and Managerial Implications.’ (1990) Market Orientation: The Construct, Research Propositions, and Managerial Implications., 54(2). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9602205182&site=ehost-live.

McDonald, Malcolm (2006) ‘Strategic Marketing Planning: Theory and Practice.’, Strategic Marketing Planning: Theory and Practice., 6(4). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=23437289&site=ehost-live.

McDonald, Malcolm (2008) Malcolm McDonald on marketing planning: understanding marketing plans and strategy. London: Kogan Page.

McDonald, Malcolm and MyiLibrary (2008) Malcolm McDonald on marketing planning: understanding marketing plans and strategy [electronic resource]. London: Kogan Page. Available at: http://www.myilibrary.com/browse/open.asp?ID=109205.

O’Malley, L., Story, V. and O’Sullivan, V. (2011) ‘Marketing in a recession: retrench or invest?’, Journal of Strategic Marketing, 19(3), pp. 285–310. Available at: https://doi.org/10.1080/0965254X.2011.581386.

Prahalad, C.K. (2012) ‘Bottom of the Pyramid as a Source of Breakthrough Innovations’, Journal of Product Innovation Management, 29(1), pp. 6–12. Available at: https://doi.org/10.1111/j.1540-5885.2011.00874.x.

Rao, S.K. (2009) ‘Re-energizing a product portfolio: case study of a pharmaceutical merger’, Journal of Business Strategy, 30(6), pp. 52–62. Available at: https://doi.org/10.1108/02756660911003121.

‘Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough.’ (2009) Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough., 25(3). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=39143257&site=ehost-live.

‘Segmentation Building Blocks.’ (2006) Segmentation Building Blocks., 18(2). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=21903465&site=ehost-live.

Simkin, L. and Dibb, S. (2011) ‘Segmenting the energy market: problems and successes’, Marketing Intelligence & Planning, 29(6), pp. 580–592. Available at: https://doi.org/10.1108/02634501111166094.

Slater, S.F. and Narver, J.C. (1993) ‘Product-market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types’, European Journal of Marketing, 27(10), pp. 33–51. Available at: https://doi.org/10.1108/03090569310045870.

Slater, S.F., Olson, E.M. and Hult, G.T.M. (2010) ‘Worried about strategy implementation? Don’t overlook marketing’s role’, Business Horizons, 53(5), pp. 469–479. Available at: https://doi.org/10.1016/j.bushor.2010.04.001.

Smith, J. and Colgate, M. (2007) ‘Customer Value Creation: A Practical Framework’, The Journal of Marketing Theory and Practice, 15(1), pp. 7–23. Available at: https://doi.org/10.2753/MTP1069-6679150101.

Taghian, M. (2010) ‘Marketing planning: Operationalising the market orientation strategy’, Journal of Marketing Management, 26(9–10), pp. 825–841. Available at: https://doi.org/10.1080/02672571003683813.

‘The effect of a market orientation on business profitability.’ (1990) The effect of a market orientation on business profitability., 54(4). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9102183223&site=ehost-live.

Verhoef, P.C. and Leeflang, P.S.H. (2009) ‘Understanding the Marketing Department’s Influence Within the Firm’, Journal of Marketing, 73(2), pp. 14–37. Available at: https://doi.org/10.1509/jmkg.73.2.14.

Walker, Orville C. and Mullins, John W. (2010a) Marketing strategy: a decision-focused approach. 7th ed., International ed. New York: McGraw-Hill/Irwin.

Walker, Orville C. and Mullins, John W. (2010b) Marketing strategy: a decision-focused approach. 7th ed., International ed. New York: McGraw-Hill/Irwin.

Webster Jr., Frederick E. (2005) ‘The Decline and Dispersion of Marketing Competence.’, The Decline and Dispersion of Marketing Competence., 46(4). Available at: http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=17723183&site=ehost-live.