Anderson, C. R & Zeithaml, C. P., ‘Stages in the Product Life Cycle, Business Strategy and Business Performance’ (1984) 27 Academy of Management journal
Anderson, J. C., Narus, J. A. & Wouter van Rossum, ‘Customer Value Propositions in Business Markets’ (2006) 84 Harvard business review
Baines, Paul, Fill, Chris, and Page, Kelly, Marketing (2nd ed, Oxford University Press 2011)
Baker, W., Marn, M. & Zawada, C., ‘Price Smarter on the Net’ (2001) 79 Harvard business review
Barksdale, H. C. & Harris, C. E., ‘Portfolio Analysis and the Product Life Cycle’ (1982) 15 Long range planning
Berry, L. L., ‘Cultivating Service Brand Equity’ (2000) 28 Journal of the Academy of Marketing Science
Bhat, S. & Reddy, S. K., ‘Symbolic and Functional Positioning of Brands’ (1998) 15 Journal of Consumer Marketing
Blankson, C. & Kalafatis, S. P., ‘Issues and Challenges in the Positioning of Service Brands: A Review’ (1999) 8 Journal of Product and Brand Management
Brown, A. D. & Ennew, C. T., ‘Market Research and the Politics of New Product Development’ (1995) 11 Journal of marketing management
Brownlie, D, ‘Environmental Analysis’, The IEBM encyclopedia of marketing (Thomson Learning 1999)
Caudron, S., ‘Guerrilla Tactics’ (7AD) 250 Marketing <http://web.ebscohost.com/ehost/detail?vid=1&hid=9&sid=cfe032ee-4f21-48a1-ad4b-4daaafc70245@sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ==#db=buh&AN=4830648>
Darling, J. R., Crouch, H. L. & Kraft, F. B., ‘Doing Business in Foreign Markets: Keys for Success of the Small Business Firm’ (1997) 9 Journal of Managerial Issues
Day, G. S., ‘Feeding the Growth Strategy’ (2003) 12 Marketing Management
Day, G. S. & Wensley, R., ‘Assessing Advantage: A Framework for Diagnosing Competitive Superiority’ (1988) 52 Journal of marketing
Dayal, S., Landesberg, H. & Zeisser, M., ‘Building Digital Brands’ (2000) 2 McKinsey Quarterley
de Chernatony, L. & Segal-Horn, S., ‘The Criteria for Successful Services Brands’ (2003) 37 European journal of marketing
Dibb, S., ‘Criteria Guiding Segmentation Implementation’ (1999) 7 Journal of strategic marketing
——, ‘Marketing Planning Best Practice’ (2001) 2 The marketing review
Ennis, S., ‘Marketing Planning in the Smaller Evolving Firm: Empirical Evidence and Reflections’ (1998) 11 Irish Marketing Review
‘European Journal of Marketing’
‘——’
Fahy, John and Jobber, David, Foundations of Marketing (4th ed, McGraw-Hill Education 2012)
Gabbott, M. & Hogg, G., ‘Consumer Behaviour and Services: A Review’ (1994) 10 Journal of marketing management
Greenley, G., Hooley, G. & Saunders, J., ‘Management Processes in Marketing Planning’ (2004) 38 European journal of marketing
Gruber, M, ‘Marketing in New Ventures: Theory and Empirical Evidence’ (2004) 56 Schmalenbach Business Review
Gulati, R. & Garino, J., ‘Get the Right Mix of Bricks and Clicks’ (2000) 78 Harvard business review
Heiser, R. S., McQuitty, S. & Stratemeyer, A. W., ‘Broadening the Competitive Environment: The Customer’s Perspective’ (2005) 12 Academy of Marketing Science review <http://www.amsreview.org/articles/heiser12-2005.pdf>
Hooley, G. J., Moller, K. & Broderick, A. J., ‘Competitive Positioning and the Resource Based View of the Firm’ (1998) 6 Journal of strategic marketing
Houston, F. S., ‘The Marketing Concept: What It Is and What It Is Not’ (1986) 50 Journal of marketing
‘International Journal of Research in Marketing’
‘——’
Jobber, David, Principles and Practice of Marketing (7th ed, McGraw-Hill 2013)
‘Journal of Marketing’
‘——’
‘Journal of Marketing Management’
Kaikati, A. M. & Kaikati, J. G., ‘Stealth Marketing: How to Reach Consumer Surreptitiously’ (2004) 46 California management review
Keenan, F., ‘A Mass Market of One’ [12AD] Business week
Keller, K. L., ‘Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Mareting Communication Programs’ (2001) 17 Journal of marketing management
Kerin, R. A., Varadarajan, P. R. & Peterson, R. A., ‘First Mover Advantage: A Synthesis, Conceptual Framework and Research Propositions’ (1992) 56 Journal of marketing
Kohli, A. K. & Jaworski, B. J., ‘Market Orientation: The Construct, Research Propositions and Managerial Implications’ (1990) 54 Journal of marketing
Lancaster, G. & Waddelow, I., ‘An Empirical Investigation in to the Process of Strategic Marketing Planning in SMEs: Its Attendant Problems, Proposal towards a New Practical Paradigm’ (1998) 14 Journal of marketing management
Levitt, T., ‘Marketing Myopia’ (2004) 82 Harvard business review
Maddox, K., ‘The ROI of Research’ (2004) 89 B to B
‘Marketing Intelligence & Planning’
‘——’
Marn, M. V., ‘Virtual Pricing’ (2000) 4 McKinsey Quarterley
Marsden, D. & Littler, D., ‘Positioning Alternative Perspectives of Consumer Behaviour’ (1998) 14 Journal of marketing management
McDonald, M. H. B., ‘Ten Barriers to Marketing Planning’ (1991) 8 Journal of Consumer Marketing
Miklas, Sharon & Arnold, Stephen J., ‘“The Extraordinary Self”: Gothic Culture and the Construction of the Self’ (1999) 15 Journal of Marketing Management
Miles, M, P. & Darroch, J., ‘Large Firms, Entrepreneurial Marketing Processes and the Cycle of Competitive Advantage’ (2006) 40 European journal of marketing
Miyauchi, Y. & Perry, C., ‘Marketing Fresh Fruit to Japanese Consumers: Exploring Issues for Australian Exporters’ (1999) 33 European journal of marketing
Moris, M. H., Scindehutte, M. & LaForge, R. W., ‘Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives’ (2002) 10 Journal of marketing theory and practice
Murray, I., ‘Guerrilla Tactics to Get Your Word on the Street’ (2004) Jul 8 Marketing Week
Nagle, T. T. & Cressman, G. E. Jr, ‘Don’t Just Set Prices, Manage Them’ (2002) 11 Journal of marketing management <http://web.ebscohost.com/ehost/detail?vid=4&hid=12&sid=02d51206-46a5-46e3-be35-1597c8f2fa26@sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ==#db=buh&AN=8529386>
Narus, J. A. & Anderson, J. C., ‘Rethinking Distribution’ (1996) 74 Harvard business review
Nwankwo, Sonny and Gbadamosi, Ayantunji, Entrepreneurship Marketing: Principles and Practice of SME Marketing (Routledge 2011)
Nwankwo, Sonny, Gbadamosi, Tunji, and MyiLibrary, Entrepreneurship Marketing: Principles and Practice of SME Marketing (Routledge 2011) <http://www.myilibrary.com?id=304319>
Pitt, B. & Berthon, P., ‘Changing Channels: The Impact of Internet on Distribution Strategy’ (1999) 42 Business horizons
Schindehutte, Minet, Morris, Michael H., and Pitt, Leyland F., Rethinking Marketing: The Entrepreneurial Imperative, vol Prentice Hall entrepreneurship series (International ed, Pearson Education International 2009)
Siu, W-S. & Kirby, D. A., ‘Approaches to Small Firm Marketing’ (1998) 32 European journal of marketing
Smith, A. & Sparks, L., ‘All about Eve’ (2004) 20 Journal of marketing management
Spickett-Jones, J. G. & Eng, T-Y., ‘SMEs and the Strategic Context for Communication’ (2006) 12 Journal of marketing communications
Stengel, J. R., Dixon, A. L. & Allen, C. T., ‘Listening Begins at Home’ (2003) 81 Harvard business review
Stokes, David, Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing (2000)
Zaltman, G., ‘Rethinking Marketing Research: Putting People Back In’ (1997) 34 Journal of marketing research
Zeithaml, V. A. & Berry, L., ‘Problems and Strategies in Services Marketing’ (1985) 49 Journal of marketing