Bibliography for (MSc) Marketing BETA

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Hooley, G. J., Moller, K. & Broderick, A. J. ‘Competitive Positioning and the Resource Based View of the Firm’. Journal of strategic marketing 6.2 (1998): n. pag. Print.

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Kaikati, A. M. & Kaikati, J. G. ‘Stealth Marketing: How to Reach Consumer Surreptitiously’. California management review 46.4 (2004): n. pag. Print.

Keenan, F. ‘A Mass Market of One’. Business week 3810 (12 AD): n. pag. Print.

Keller, K. L. ‘Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Mareting Communication Programs’. Journal of marketing management 17.7–8 (2001): n. pag. Print.

Kerin, R. A., Varadarajan, P. R. & Peterson, R. A. ‘First Mover Advantage: A Synthesis, Conceptual Framework and Research Propositions’. Journal of marketing 56.Oct (1992): n. pag. Print.

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McDonald, M. H. B. ‘Ten Barriers to Marketing Planning’. Journal of Consumer Marketing 8.2 (1991): n. pag. Print.

Miklas, Sharon & Arnold, Stephen J. ‘“The Extraordinary Self”: Gothic Culture and the Construction of the Self’. Journal of Marketing Management 15.6 (1999): n. pag. Web.

Miles, M, P. & Darroch, J. ‘Large Firms, Entrepreneurial Marketing Processes and the Cycle of Competitive Advantage’. European journal of marketing 40.5/6 (2006): n. pag. Print.

Miyauchi, Y. & Perry, C. ‘Marketing Fresh Fruit to Japanese Consumers: Exploring Issues for Australian Exporters’. European journal of marketing 33.1/2 (1999): n. pag. Print.

Moris, M. H., Scindehutte, M. & LaForge, R. W. ‘Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives’. Journal of marketing theory and practice 10.4 (2002): n. pag. Print.

Murray, I. ‘Guerrilla Tactics to Get Your Word on the Street’. Marketing Week Jul 8 (2004): n. pag. Print.

Nagle, T. T. & Cressman, G. E. Jr. ‘Don’t Just Set Prices, Manage Them’. Journal of marketing management 11.6 (2002): n. pag. Web. <http://web.ebscohost.com/ehost/detail?vid=4&hid=12&sid=02d51206-46a5-46e3-be35-1597c8f2fa26@sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ==#db=buh&AN=8529386>.

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Smith, A. & Sparks, L. ‘All about Eve’. Journal of marketing management 20.3/4 (2004): n. pag. Print.

Spickett-Jones, J. G. & Eng, T-Y. ‘SMEs and the Strategic Context for Communication’. Journal of marketing communications 12.3 (2006): n. pag. Print.

Stengel, J. R., Dixon, A. L. & Allen, C. T. ‘Listening Begins at Home’. Harvard business review 81.11 (2003): n. pag. Print.

Stokes, David. Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing. N.p., 2000. Print.

Zaltman, G. ‘Rethinking Marketing Research: Putting People Back In’. Journal of marketing research 34.4 (1997): n. pag. Print.

Zeithaml, V. A. & Berry, L. ‘Problems and Strategies in Services Marketing’. Journal of marketing 49.2 (1985): n. pag. Print.