Anderson, C. R & Zeithaml, C. P. 1984. ‘Stages in the Product Life Cycle, Business Strategy and Business Performance’. Academy of Management Journal 27 (1).
Anderson, J. C., Narus, J. A. & Wouter van Rossum. 2006. ‘Customer Value Propositions in Business Markets’. Harvard Business Review 84 (3).
Baines, Paul, Fill, Chris, and Page, Kelly. 2011. Marketing. 2nd ed. Oxford: Oxford University Press.
Baker, W., Marn, M. & Zawada, C. 2001. ‘Price Smarter on the Net’. Harvard Business Review 79 (2).
Barksdale, H. C. & Harris, C. E. 1982. ‘Portfolio Analysis and the Product Life Cycle’. Long Range Planning 15 (6).
Berry, L. L. 2000. ‘Cultivating Service Brand Equity’. Journal of the Academy of Marketing Science 28 (1).
Bhat, S. & Reddy, S. K. 1998. ‘Symbolic and Functional Positioning of Brands’. Journal of Consumer Marketing 15 (1).
Blankson, C. & Kalafatis, S. P. 1999. ‘Issues and Challenges in the Positioning of Service Brands: A Review’. Journal of Product and Brand Management 8 (2).
Brown, A. D. & Ennew, C. T. 1995. ‘Market Research and the Politics of New Product Development’. Journal of Marketing Management 11 (4).
Brownlie, D. 1999. ‘Environmental Analysis’. In The IEBM Encyclopedia of Marketing. London: Thomson Learning.
Caudron, S. 7AD. ‘Guerrilla Tactics’. Marketing 250 (10). http://web.ebscohost.com/ehost/detail?vid=1&hid=9&sid=cfe032ee-4f21-48a1-ad4b-4daaafc70245@sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ==#db=buh&AN=4830648.
Darling, J. R., Crouch, H. L. & Kraft, F. B. 1997. ‘Doing Business in Foreign Markets: Keys for Success of the Small Business Firm’. Journal of Managerial Issues 9 (2).
Day, G. S. 2003. ‘Feeding the Growth Strategy’. Marketing Management 12 (6).
Day, G. S. & Wensley, R. 1988. ‘Assessing Advantage: A Framework for Diagnosing Competitive Superiority’. Journal of Marketing 52 (2).
Dayal, S., Landesberg, H. & Zeisser, M. 2000. ‘Building Digital Brands’. McKinsey Quarterley 2.
de Chernatony, L. & Segal-Horn, S. 2003. ‘The Criteria for Successful Services Brands’. European Journal of Marketing 37 (7/8).
Dibb, S. 1999. ‘Criteria Guiding Segmentation Implementation’. Journal of Strategic Marketing 7 (2).
———. 2001. ‘Marketing Planning Best Practice’. The Marketing Review 2 (4).
Ennis, S. 1998. ‘Marketing Planning in the Smaller Evolving Firm: Empirical Evidence and Reflections’. Irish Marketing Review 11 (2).
‘European Journal of Marketing’. n.d.
‘———’. n.d. Electronic resource.
Fahy, John and Jobber, David. 2012. Foundations of Marketing. 4th ed. Maidenhead: McGraw-Hill Education.
Gabbott, M. & Hogg, G. 1994. ‘Consumer Behaviour and Services: A Review’. Journal of Marketing Management 10 (4).
Greenley, G., Hooley, G. & Saunders, J. 2004. ‘Management Processes in Marketing Planning’. European Journal of Marketing 38 (8).
Gruber, M. 2004. ‘Marketing in New Ventures: Theory and Empirical Evidence’. Schmalenbach Business Review 56 (2).
Gulati, R. & Garino, J. 2000. ‘Get the Right Mix of Bricks and Clicks’. Harvard Business Review 78 (3).
Heiser, R. S., McQuitty, S. & Stratemeyer, A. W. 2005. ‘Broadening the Competitive Environment: The Customer’s Perspective’. Academy of Marketing Science Review 12. http://www.amsreview.org/articles/heiser12-2005.pdf.
Hooley, G. J., Moller, K. & Broderick, A. J. 1998. ‘Competitive Positioning and the Resource Based View of the Firm’. Journal of Strategic Marketing 6 (2).
Houston, F. S. 1986. ‘The Marketing Concept: What It Is and What It Is Not’. Journal of Marketing 50 (2).
‘International Journal of Research in Marketing’. n.d.
‘———’. n.d. Electronic resource.
Jobber, David. 2013. Principles and Practice of Marketing. 7th ed. Maidenhead: McGraw-Hill.
‘Journal of Marketing’. n.d.
‘———’. n.d. Electronic resource.
‘Journal of Marketing Management’. n.d.
Kaikati, A. M. & Kaikati, J. G. 2004. ‘Stealth Marketing: How to Reach Consumer Surreptitiously’. California Management Review 46 (4).
Keenan, F. 12AD. ‘A Mass Market of One’. Business Week, no. 3810.
Keller, K. L. 2001. ‘Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Mareting Communication Programs’. Journal of Marketing Management 17 (7–8).
Kerin, R. A., Varadarajan, P. R. & Peterson, R. A. 1992. ‘First Mover Advantage: A Synthesis, Conceptual Framework and Research Propositions’. Journal of Marketing 56 (Oct).
Kohli, A. K. & Jaworski, B. J. 1990. ‘Market Orientation: The Construct, Research Propositions and Managerial Implications’. Journal of Marketing 54 (2).
Lancaster, G. & Waddelow, I. 1998. ‘An Empirical Investigation in to the Process of Strategic Marketing Planning in SMEs: Its Attendant Problems, Proposal towards a New Practical Paradigm’. Journal of Marketing Management 14 (8).
Levitt, T. 2004. ‘Marketing Myopia’. Harvard Business Review 82 (7/8).
Maddox, K. 2004. ‘The ROI of Research’. B to B 89 (4).
‘Marketing Intelligence & Planning’. n.d.
‘———’. n.d. Electronic resource.
Marn, M. V. 2000. ‘Virtual Pricing’. McKinsey Quarterley 4.
Marsden, D. & Littler, D. 1998. ‘Positioning Alternative Perspectives of Consumer Behaviour’. Journal of Marketing Management 14 (1).
McDonald, M. H. B. 1991. ‘Ten Barriers to Marketing Planning’. Journal of Consumer Marketing 8 (2).
Miklas, Sharon & Arnold, Stephen J. 1999. ‘“The Extraordinary Self”: Gothic Culture and the Construction of the Self’. Journal of Marketing Management 15 (6). https://doi.org/10.1362/026725799785045824.
Miles, M, P. & Darroch, J. 2006. ‘Large Firms, Entrepreneurial Marketing Processes and the Cycle of Competitive Advantage’. European Journal of Marketing 40 (5/6).
Miyauchi, Y. & Perry, C. 1999. ‘Marketing Fresh Fruit to Japanese Consumers: Exploring Issues for Australian Exporters’. European Journal of Marketing 33 (1/2).
Moris, M. H., Scindehutte, M. & LaForge, R. W. 2002. ‘Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives’. Journal of Marketing Theory and Practice 10 (4).
Murray, I. 2004. ‘Guerrilla Tactics to Get Your Word on the Street’. Marketing Week Jul 8.
Nagle, T. T. & Cressman, G. E. Jr. 2002. ‘Don’t Just Set Prices, Manage Them’. Journal of Marketing Management 11 (6). http://web.ebscohost.com/ehost/detail?vid=4&hid=12&sid=02d51206-46a5-46e3-be35-1597c8f2fa26@sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ==#db=buh&AN=8529386.
Narus, J. A. & Anderson, J. C. 1996. ‘Rethinking Distribution’. Harvard Business Review 74 (4).
Nwankwo, Sonny and Gbadamosi, Ayantunji. 2011. Entrepreneurship Marketing: Principles and Practice of SME Marketing. Abingdon: Routledge.
Nwankwo, Sonny, Gbadamosi, Tunji, and MyiLibrary. 2011. Entrepreneurship Marketing: Principles and Practice of SME Marketing. Electronic resource. London: Routledge. http://www.myilibrary.com?id=304319.
Pitt, B. & Berthon, P. 1999. ‘Changing Channels: The Impact of Internet on Distribution Strategy’. Business Horizons 42 (2).
Schindehutte, Minet, Morris, Michael H., and Pitt, Leyland F. 2009. Rethinking Marketing: The Entrepreneurial Imperative. International ed. Vol. Prentice Hall entrepreneurship series. London: Pearson Education International.
Siu, W-S. & Kirby, D. A. 1998. ‘Approaches to Small Firm Marketing’. European Journal of Marketing 32 (1/2).
Smith, A. & Sparks, L. 2004. ‘All about Eve’. Journal of Marketing Management 20 (3/4).
Spickett-Jones, J. G. & Eng, T-Y. 2006. ‘SMEs and the Strategic Context for Communication’. Journal of Marketing Communications 12 (3).
Stengel, J. R., Dixon, A. L. & Allen, C. T. 2003. ‘Listening Begins at Home’. Harvard Business Review 81 (11).
Stokes, David. 2000. Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing.
Zaltman, G. 1997. ‘Rethinking Marketing Research: Putting People Back In’. Journal of Marketing Research 34 (4).
Zeithaml, V. A. & Berry, L. 1985. ‘Problems and Strategies in Services Marketing’. Journal of Marketing 49 (2).