1.
Jobber, David. Principles and practice of marketing. 7th ed. Maidenhead: McGraw-Hill; 2013.
2.
Kohls, Richard L., Uhl, Joseph N. Marketing of agricultural products. 8th ed. Upper Saddle River, NJ: Prentice Hall; 1998.
3.
Key Note | At the forefront of market intelligence [Internet]. Available from: http://www.keynote.co.uk/
4.
Mintel International Group Ltd. Mintel [Internet]. London: Mintel International; Available from: http://academic.mintel.com
5.
British Food Journal : EmeraldInsight. Available from: http://www.emeraldinsight.com/loi/bfj
6.
The Grocer [Internet]. Available from: http://www.thegrocer.co.uk/
7.
Food statistics pocketbook [Internet]. Department for Environment, Food & Rural Affairs; 2014. Available from: https://www.gov.uk/government/collections/food-statistics-pocketbook
8.
Family food statistics [Internet]. Department for Environment, Food & Rural Affairs; 2014. Available from: https://www.gov.uk/government/collections/family-food-statistics
9.
Arthur L. Big Data Marketing: Engage Your Customers More Effectively and Drive Value [Internet]. 1st ed. Newark: John Wiley & Sons, Incorporated; 2013. Available from: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=1426518
10.
Arora N, Dreze X, Ghose A, Hess JD, Iyengar R, Jing B, Joshi Y, Kumar V, Lurie N, Neslin S, Sajeesh S, Su M, Syam N, Thomas J, Zhang ZJ. Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters. 2008 Dec;19(3–4):305–321.
11.
Porter M. The Five Competitive Forces That Shape Strategy [Internet]. Harvard Business Review; 2008. Available from: https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy
12.
Marketing and the 7Ps [Internet]. Maidenhead: The Chartered Institute of Marketing; 2009. Available from: http://www.cim.co.uk/files/7ps.pdf
13.
Vignali C. McDonald’s: "think global, act local” – the marketing mix. British Food Journal. 2001 Mar;103(2):97–111.
14.
De Chernatony L, McDonald M, Wallace E. Creating powerful brands [Internet]. 4th ed. Oxford: Butterworth-Heinemann; 2011. Available from: http://www.vlebooks.com/vleweb/product/openreader?id=Nottingham&isbn=9781856178501
15.
Yohn DL. What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest [Internet]. 1st ed. Newark: John Wiley & Sons, Incorporated; 2014. Available from: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=1568425
16.
Most Trustworthy Brands 2014 Findings Report [Internet]. Available from: http://static1.squarespace.com/static/54260323e4b047c33e10b008/t/54ca8942e4b0ad6e7819e4b1/1422559554473/MTB2014_FindingsReport.pdf
17.
Apple, Microsoft And Google Are World’s Most Valuable Brands [Internet]. Available from: http://www.forbes.com/sites/kurtbadenhausen/2014/11/05/apple-microsoft-and-google-are-worlds-most-valuable-brands/
18.
Secrets of the 10 Most-Trusted Brands [Internet]. Available from: http://www.entrepreneur.com/article/223125
19.
New S. The Transparent Supply Chain [Internet]. Harvard Business Review; 2010. Available from: https://hbr.org/2010/10/the-transparent-supply-chain
20.
Hinman K. Sysco’s Produce Division Makes Room For Local Farmers [Internet]. 2011. Available from: http://www.fastcompany.com/1784748/syscos-produce-division-makes-room-local-farmers
21.
Understanding the value of the British Monarchy as a brand [Internet]. Brand Finance Journal; 2012. Available from: http://www.brandfinance.com/knowledge_centre/journal/brand-finance-journal-special-jubilee-issue
22.
Ingenbleek PTM. Price strategies for sustainable food products. British Food Journal. 2015 Feb 2;117(2):915–928.
23.
Sparkes A, Thomas B. The use of the Internet as a critical success factor for the marketing of Welsh agri‐food SMEs in the twenty‐first century. British Food Journal. 2001 Jun;103(5):331–347.
24.
Self-Study Guide to Hedging with Grain and Oilseed Futures and Options - CME Group [Internet]. CME Group; 2013. Available from: http://www.cmegroup.com/trading/agricultural/self-study-guide-to-hedging-with-grain-and-oilseed-futures-and-options.html
25.
Hobbs JE, Young LM. Closer vertical co‐ordination in agri‐food supply chains: a conceptual framework and some preliminary evidence. Supply Chain Management: An International Journal. 2000 Aug;5(3):131–143.
26.
Fahy, John, Jobber, David. Foundations of marketing. 4th ed. Maidenhead: McGraw-Hill Education; 2012.
27.
Haines, Michael. Marketing for farm and rural enterprise. Ipswich: Farming Press; 1999.
28.
Padberg, Daniel I., Ritson, Christopher, Albisu, Luis, Centre international de hautes études agronomiques méditerranéennes. Agro-food marketing. Wallingford: CAB International, in association with the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM); 1997.