[1]
Jobber, David, Principles and practice of marketing, 7th ed. Maidenhead: McGraw-Hill, 2013.
[2]
Kohls, Richard L. and Uhl, Joseph N., Marketing of agricultural products, 8th ed. Upper Saddle River, NJ: Prentice Hall, 1998.
[3]
‘Key Note | At the forefront of market intelligence’. [Online]. Available: http://www.keynote.co.uk/
[4]
Mintel International Group Ltd, ‘Mintel’. [Online]. Available: http://academic.mintel.com
[5]
‘British Food Journal : EmeraldInsight’ [Online]. Available: http://www.emeraldinsight.com/loi/bfj
[6]
‘The Grocer’. [Online]. Available: http://www.thegrocer.co.uk/
[7]
‘Food statistics pocketbook’, 2014. [Online]. Available: https://www.gov.uk/government/collections/food-statistics-pocketbook
[8]
‘Family food statistics’, 2014. [Online]. Available: https://www.gov.uk/government/collections/family-food-statistics
[9]
L. Arthur, Big Data Marketing: Engage Your Customers More Effectively and Drive Value, 1st ed. Newark: John Wiley & Sons, Incorporated, 2013 [Online]. Available: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=1426518
[10]
N. Arora et al., ‘Putting one-to-one marketing to work: Personalization, customization, and choice’, Marketing Letters, vol. 19, no. 3–4, pp. 305–321, Dec. 2008, doi: 10.1007/s11002-008-9056-z.
[11]
M. Porter, ‘The Five Competitive Forces That Shape Strategy’, 2008. [Online]. Available: https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy
[12]
‘Marketing and the 7Ps’. The Chartered Institute of Marketing, Maidenhead, 2009 [Online]. Available: http://www.cim.co.uk/files/7ps.pdf
[13]
C. Vignali, ‘McDonald’s: "think global, act local” – the marketing mix’, British Food Journal, vol. 103, no. 2, pp. 97–111, Mar. 2001, doi: 10.1108/00070700110383154.
[14]
L. De Chernatony, M. McDonald, and E. Wallace, Creating powerful brands, 4th ed. Oxford: Butterworth-Heinemann, 2011 [Online]. Available: http://www.vlebooks.com/vleweb/product/openreader?id=Nottingham&isbn=9781856178501
[15]
D. L. Yohn, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, 1st ed. Newark: John Wiley & Sons, Incorporated, 2014 [Online]. Available: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=1568425
[16]
‘Most Trustworthy Brands 2014 Findings Report’. [Online]. Available: http://static1.squarespace.com/static/54260323e4b047c33e10b008/t/54ca8942e4b0ad6e7819e4b1/1422559554473/MTB2014_FindingsReport.pdf
[17]
‘Apple, Microsoft And Google Are World’s Most Valuable Brands’. [Online]. Available: http://www.forbes.com/sites/kurtbadenhausen/2014/11/05/apple-microsoft-and-google-are-worlds-most-valuable-brands/
[18]
‘Secrets of the 10 Most-Trusted Brands’. [Online]. Available: http://www.entrepreneur.com/article/223125
[19]
S. New, ‘The Transparent Supply Chain’, 2010. [Online]. Available: https://hbr.org/2010/10/the-transparent-supply-chain
[20]
K. Hinman, ‘Sysco’s Produce Division Makes Room For Local Farmers’, 2011. [Online]. Available: http://www.fastcompany.com/1784748/syscos-produce-division-makes-room-local-farmers
[21]
‘Understanding the value of the British Monarchy as a brand’, May 27, 2012. [Online]. Available: http://www.brandfinance.com/knowledge_centre/journal/brand-finance-journal-special-jubilee-issue
[22]
P. T. M. Ingenbleek, ‘Price strategies for sustainable food products’, British Food Journal, vol. 117, no. 2, pp. 915–928, Feb. 2015, doi: 10.1108/BFJ-02-2014-0066.
[23]
A. Sparkes and B. Thomas, ‘The use of the Internet as a critical success factor for the marketing of Welsh agri‐food SMEs in the twenty‐first century’, British Food Journal, vol. 103, no. 5, pp. 331–347, Jun. 2001, doi: 10.1108/00070700110395368.
[24]
‘Self-Study Guide to Hedging with Grain and Oilseed Futures and Options - CME Group’, 2013. [Online]. Available: http://www.cmegroup.com/trading/agricultural/self-study-guide-to-hedging-with-grain-and-oilseed-futures-and-options.html
[25]
J. E. Hobbs and L. M. Young, ‘Closer vertical co‐ordination in agri‐food supply chains: a conceptual framework and some preliminary evidence’, Supply Chain Management: An International Journal, vol. 5, no. 3, pp. 131–143, Aug. 2000, doi: 10.1108/13598540010338884.
[26]
Fahy, John and Jobber, David, Foundations of marketing, 4th ed. Maidenhead: McGraw-Hill Education, 2012.
[27]
Haines, Michael, Marketing for farm and rural enterprise. Ipswich: Farming Press, 1999.
[28]
Padberg, Daniel I., Ritson, Christopher, Albisu, Luis, and Centre international de hautes études agronomiques méditerranéennes, Agro-food marketing. Wallingford: CAB International, in association with the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM), 1997.