Bibliography for D224A1 Agricultural and Food Marketing BETA

Apple, Microsoft And Google Are World’s Most Valuable Brands (no date). Available at: http://www.forbes.com/sites/kurtbadenhausen/2014/11/05/apple-microsoft-and-google-are-worlds-most-valuable-brands/.

Arora, N. et al. (2008) ‘Putting one-to-one marketing to work: Personalization, customization, and choice’, Marketing Letters, 19(3–4), pp. 305–321. Available at: https://doi.org/10.1007/s11002-008-9056-z.

Arthur, L. (2013) Big Data Marketing: Engage Your Customers More Effectively and Drive Value. 1st ed. Newark: John Wiley & Sons, Incorporated. Available at: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=1426518.

‘British Food Journal : EmeraldInsight’ (no date). Available at: http://www.emeraldinsight.com/loi/bfj.

De Chernatony, L., McDonald, M. and Wallace, E. (2011) Creating powerful brands [electronic resource]. 4th ed. Oxford: Butterworth-Heinemann. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Nottingham&isbn=9781856178501.

Fahy, John and Jobber, David (2012) Foundations of marketing. 4th ed. Maidenhead: McGraw-Hill Education.

Family food statistics (2014). Department for Environment, Food & Rural Affairs. Available at: https://www.gov.uk/government/collections/family-food-statistics.

Food statistics pocketbook (2014). Department for Environment, Food & Rural Affairs. Available at: https://www.gov.uk/government/collections/food-statistics-pocketbook.

Haines, Michael (1999) Marketing for farm and rural enterprise. Ipswich: Farming Press.

Hinman, K. (2011) Sysco’s Produce Division Makes Room For Local Farmers. Available at: http://www.fastcompany.com/1784748/syscos-produce-division-makes-room-local-farmers.

Hobbs, J.E. and Young, L.M. (2000) ‘Closer vertical co‐ordination in agri‐food supply chains: a conceptual framework and some preliminary evidence’, Supply Chain Management: An International Journal, 5(3), pp. 131–143. Available at: https://doi.org/10.1108/13598540010338884.

Ingenbleek, P.T.M. (2015) ‘Price strategies for sustainable food products’, British Food Journal, 117(2), pp. 915–928. Available at: https://doi.org/10.1108/BFJ-02-2014-0066.

Jobber, David (2013) Principles and practice of marketing. 7th ed. Maidenhead: McGraw-Hill.

Key Note | At the forefront of market intelligence (no date). Available at: http://www.keynote.co.uk/.

Kohls, Richard L. and Uhl, Joseph N. (1998) Marketing of agricultural products. 8th ed. Upper Saddle River, NJ: Prentice Hall.

‘Marketing and the 7Ps’ (2009). Maidenhead: The Chartered Institute of Marketing. Available at: http://www.cim.co.uk/files/7ps.pdf.

Mintel International Group Ltd (no date) Mintel [electronic resource]. London: Mintel International. Available at: http://academic.mintel.com.

Most Trustworthy Brands 2014 Findings Report (no date). Available at: http://static1.squarespace.com/static/54260323e4b047c33e10b008/t/54ca8942e4b0ad6e7819e4b1/1422559554473/MTB2014_FindingsReport.pdf.

New, S. (2010) The Transparent Supply Chain. Harvard Business Review. Available at: https://hbr.org/2010/10/the-transparent-supply-chain.

Padberg, Daniel I. et al. (1997) Agro-food marketing. Wallingford: CAB International, in association with the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM).

Porter, M. (2008) The Five Competitive Forces That Shape Strategy. Harvard Business Review. Available at: https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy.

Secrets of the 10 Most-Trusted Brands (no date). Available at: http://www.entrepreneur.com/article/223125.

Self-Study Guide to Hedging with Grain and Oilseed Futures and Options - CME Group (2013). CME Group. Available at: http://www.cmegroup.com/trading/agricultural/self-study-guide-to-hedging-with-grain-and-oilseed-futures-and-options.html.

Sparkes, A. and Thomas, B. (2001) ‘The use of the Internet as a critical success factor for the marketing of Welsh agri‐food SMEs in the twenty‐first century’, British Food Journal, 103(5), pp. 331–347. Available at: https://doi.org/10.1108/00070700110395368.

The Grocer (no date). Available at: http://www.thegrocer.co.uk/.

Understanding the value of the British Monarchy as a brand (2012). Brand Finance Journal. Available at: http://www.brandfinance.com/knowledge_centre/journal/brand-finance-journal-special-jubilee-issue.

Vignali, C. (2001) ‘McDonald’s: "think global, act local” – the marketing mix’, British Food Journal, 103(2), pp. 97–111. Available at: https://doi.org/10.1108/00070700110383154.

Yohn, D.L. (2014) What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. 1st ed. Newark: John Wiley & Sons, Incorporated. Available at: https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=1568425.