[1]
Wilkie W.L. & Moore E.S., ‘Marketing’s contribution to society’, Journal of marketing, vol. 63, 1999.
[2]
Bloom P N, ‘Field of Marketing and Public Policy’, Journal of Public Policy and Marketing, vol. 16, no. 1, 1997.
[3]
Matten, Dirk; Crane, Andrew, ‘CORPORATE CITIZENSHIP: TOWARD AN EXTENDED THEORETICAL CONCEPTUALIZATION.’, The Academy of Management review, vol. 30, no. 1, 2005.
[4]
‘BERR (Department for Business Enterprise and Regulatory Reform’. .
[5]
‘OFT (Office of Fair Trading)’. .
[7]
‘Business in the Community’. .
[8]
Wilkie W.L. & Moore E.S., ‘Marketing’s contribution to society’, Journal of marketing, vol. 63, 1999.
[9]
Sheth, Jagdish N. Sisodia, Rajendra S, ‘A Dangerous Divergence: Marketing and Society’, Journal of public policy & marketing JPP & M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan, vol. 24, no. 1, 2005.
[10]
M. Joseph, Sirgy & Dong-Jin, Lee, ‘Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms’, Journal of Business Ethics, vol. 77, no. 4, 2008, doi: 10.1007/s10551-007-9363-y.
[11]
M. Joseph, Sirgy, ‘Ethics and Public Policy Implications of Research on Consumer Well-Being’, Journal of Public Policy and Marketing, vol. 27, no. 2, Nov. 2008, doi: 10.1509/jppm.27.2.207.
[12]
George, M, and Lennard, L, ‘At a Disadvantage’, Consumer policy review, vol. 17, no. 2, 2007.
[13]
Margaret Matear, Peter A. Dacin, ‘Marketing and societal welfare: A multiple stakeholder approach’, Journal of business research, vol. 63, no. 11, 2009.
[14]
Ken Peattie, Andrew Crane, ‘Green marketing: legend, myth, farce or prophesy?’, Qualitative market research, vol. 8, no. 4, 2005.
[15]
Philips, B. (1997), ‘“In defense of advertising : a social perspective.”’, Journal of business ethics JBE, vol. 16, no. 2, 1982.
[16]
Witkowski, T. H., ‘Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide’, Journal of Public Policy and Marketing, vol. 24, no. 1, 2005.
[17]
Urban, G.L, ‘"Consumer Advocacy: A New Era in Marketing”’, Journal of Public Policy and Marketing, vol. 24, no. 1, 2005.
[18]
George, M. & Lennard, L., ‘'At a disadvantage’’, Consumer policy review, vol. 17, no. 2, 2007.
[19]
Ram N. Aditya, ‘The psychology of deception in marketing: A conceptual framework for research and practice’, Psychology and Marketing, vol. 18, no. 7, Jul. 2001, doi: 10.1002/mar.1028.
[20]
Baker, S.M., ‘Building Understanding of the Domain of Consumer Vulnerability’, Journal of macromarketing, vol. 25, no. 2, Dec. 2005, doi: 10.1177/0276146705280622.
[21]
Xiao, B. and Benbasat, I., ‘"Product-related deception in e-commerce: A Theoretical Perspective”’, Journal of MIS quarterly: management information systems, vol. 35, no. 1, 2011.
[22]
Peter Jones, Colin Clarke-Hill, Daphne Comfort, David Hillier, ‘Marketing and sustainability’, Marketing intelligence & planning, vol. 26, no. 2, 2008.
[23]
‘Marketing and Sustainability’. .
[24]
Ken, Peattie & Andrew, Crane, ‘Green marketing: legend, myth, farce or prophesy?’, Qualitative market research, vol. 8, no. 4, 2005, doi: 10.1108/13522750510619733.
[25]
Maignan, Isabelle - Ferrell, O. C., ‘Corporate Social Responsibility and Marketing: An Integrative Framework’, Journal of the Academy of Marketing Science, vol. 32, no. 1, 2004.
[26]
Jagdip, Singh; Rama K. Jayanti; Jean E. Kilgore; Kokil, Agarwal & Ramadesikan, Gandarvakottai, ‘What Goes Around Comes Around: Understanding Trust–Value Dilemmas of Market Relationships’, Journal of public policy & marketing, vol. 24, no. 1, May 2005, doi: 10.1509/jppm.24.1.38.63882.
[27]
Smith, N. Craig; Drumwright, Minette E; Gentile, Mary C., ‘The New Marketing Myopia’, Journal of public policy & marketing JPP & M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan, vol. 29, no. 1, 2010.
[28]
Victoria L. Crittenden; William F. Crittenden; Linda K. Ferrell; O. C. Ferrell & Christopher C. Pinney, ‘Market-oriented sustainability: a conceptual framework and propositions’, Journal of the Academy of Marketing Science, vol. 39, no. 1, Aug. 2010, doi: 10.1007/s11747-010-0217-2.
[29]
Stavros P. Kalafatis; Michael Pollard; Robert East & Markos H. Tsogas, ‘Green marketing and Ajzen’s theory of planned behaviour: a cross-market examination’, Journal of Consumer Marketing, vol. 16, no. 5, 1999, doi: 10.1108/07363769910289550.
[30]
John, Thøgersen, ‘How May Consumer Policy Empower Consumers for Sustainable Lifestyles?’, Journal of consumer policy, vol. 28, no. 2, Jun. 2005, doi: 10.1007/s10603-005-2982-8.
[31]
Johanna, Moisander, ‘Motivational complexity of green consumerism’, International Journal of Consumer Studies, vol. 31, no. 4, Jul. 2007, doi: 10.1111/j.1470-6431.2007.00586.x.
[32]
Joonas Rokka & Johanna Moisander, ‘Environmental dialogue in online communities: negotiating ecological citizenship among global travellers’, International Journal of Consumer Studies, vol. 33, no. 2, Mar. 2009, doi: 10.1111/j.1470-6431.2009.00759.x.
[33]
Valor, Carmen, ‘Can Consumers Buy Responsibly? Analysis and Solutions for Market Failures’, Journal of consumer policy, vol. 31, no. 3, 2008, doi: 10.1007/s10603-008-9070-9.
[34]
Ken, Peattie and Sue, Peattie, ‘Social marketing: A pathway to consumption reduction?’, Journal of Business Research, vol. 62, no. 2, Feb. 2009, doi: 10.1016/j.jbusres.2008.01.033.
[35]
‘Influencing consumer behaviour - A guide for sustainable marketing | BITC’. [Online]. Available: http://www.bitc.org.uk/our-resources/report/influencing-consumer-behaviour-guide-sustainable-marketing
[36]
‘Unilever (2011) Unilever Sustainable Living Plan, Unilever PLC, London’. [Online]. Available: http://www.unilever.com/images/uslp-Unilever_Sustainable_Living_Plan_Progress_Report_2011_tcm13-284779.pdf
[37]
Alan R. Andreasen, ‘Social Marketing: Its Definition and Domain’, Journal of Public Policy & Marketing, vol. 13, no. 1, 1994 [Online]. Available: http://www.jstor.org/discover/10.2307/30000176?uid=31236&uid=3738032&uid=31234&uid=2&uid=3&uid=5910784&uid=67&uid=62&sid=21101893032573
[38]
Gerard Hastings and Michael Saren, ‘The Critical Contribution of Social Marketing: Theory and Application’, Marketing Theory, vol. 3, no. 3, Sep. 2003, doi: 10.1177/147059310333005.
[39]
Peattie, K. and Peattie, S., ‘Social marketing: A pathway to consumption reduction?’, Journal of Business Research, vol. 62, no. 2, Feb. 2009, doi: 10.1016/j.jbusres.2008.01.033.
[40]
R. Craig Lefebvre, ‘The New Technology: The Consumer as Participant Rather Than Target Audience’, Social marketing quarterly, vol. 13, no. 3, Aug. 2007, doi: 10.1080/15245000701544325.
[41]
Peattie, K. and Peattie, S., ‘Change4Life Marketing Strategy, 2009’, Journal of Business Research, Feb. 2009. [Online]. Available: http://www.nhs.uk/Change4Life/supporter-resources/downloads/Change4Life_Marketing%20Strategy_April09.pdf
[42]
Fill, Chris, Marketing communications: engagements, strategies and practice, 4th ed. Harlow: Pearson Education, 2005.
[43]
Avery M. Abernethy and George R. Franke, ‘FTC Regulatory Activity and the Information Content of Advertising",’ Journal of Public Policy & Marketing, vol. 17, no. 2, 1998 [Online]. Available: http://www.jstor.org/discover/10.2307/30000774?uid=31236&uid=3738032&uid=31234&uid=2&uid=3&uid=5910784&uid=67&uid=62&sid=21101893032573
[44]
Debra, Harker, ‘Achieving acceptable advertising: An analysis of advertising regulation in five countries’, International Marketing Review, vol. 15, no. 2, 1998, doi: 10.1108/02651339810212476.
[45]
Dorset J and Dickerson, S, ‘Advertising and Alcohol Consumption in the UK’, International journal of advertising, vol. 23, 2004 [Online]. Available: http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=55efe6df-b202-4fa9-af31-c6a5901b81c4%40sessionmgr198&vid=1&hid=113
[46]
Saffer, H, ‘“The Effect of Advertising on Tobacco and Alcohol Consumption” NEBR Report’. [Online]. Available: http://www.nber.org/reporter/winter04/saffer.html
[47]
E P; Wogalter, M.S.; Stokes, S.L. and Tipton Murff, E.J., ‘Do Product Warnings Increase Safe Behaviour’, Journal of public policy & marketing, vol. 16, no. 2, 1997.
[48]
Garretson, J.A. and Burton, S., ‘Effects of Nutrition Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Perceptions of Disease Related Risks, and Trust"’, Journal of Public Policy & Marketing, vol. 19, no. 2, 2000 [Online]. Available: http://www.jstor.org/discover/10.2307/30000628?uid=31236&uid=3738032&uid=31234&uid=2&uid=3&uid=5910784&uid=67&uid=62&sid=21102025297131
[49]
Stewart, D.W. and Martin, I.M., ‘Intended and Unintended Consequences of Warning Messages: A Review and a Synthesis of Empirical Research’, Journal of public policy & marketing, vol. 13, no. 1, 1994 [Online]. Available: http://web.ebscohost.com/ehost/detail?vid=3&sid=8e6fd83b-b629-4449-a52f-8bde0a41e7a0%40sessionmgr111&hid=113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=1641389
[50]
Dhruv Grewal and Larry D. Compeau, ‘Pricing and Public Policy: A Research Agenda and an Overview of the Special Issue’, Journal of Public Policy & Marketing, vol. 18, no. 1, 1999 [Online]. Available: http://www.jstor.org/discover/10.2307/30000503?uid=31236&uid=3738032&uid=31234&uid=2&uid=3&uid=5910784&uid=67&uid=62&sid=21102025297131
[51]
Larry D. Compeau and Dhruv Grewal, ‘Comparative Price Advertising: An Integrative Review’, Journal of Public Policy & Marketing, vol. 17, no. 2, 1998 [Online]. Available: http://www.jstor.org/discover/10.2307/30000775?uid=31236&uid=3738032&uid=31234&uid=2&uid=3&uid=5910784&uid=67&uid=62&sid=21102025297131
[52]
Urbany, J.E.; Bearden, W.O. and Weilbaker, D.C., ‘The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search’, Journal of Consumer Research, vol. 15, no. 1, 1988 [Online]. Available: http://www.jstor.org/discover/10.2307/2489175?uid=31236&uid=3738032&uid=31234&uid=2&uid=3&uid=5910784&uid=67&uid=62&sid=21102025297131