1
Wilkie W.L. & Moore E.S. Marketing’s contribution to society. Journal of marketing. 1999;63.
2
Bloom P N. Field of Marketing and Public Policy. Journal of Public Policy and Marketing. 1997;16.
3
Matten, Dirk; Crane, Andrew. CORPORATE CITIZENSHIP: TOWARD AN EXTENDED THEORETICAL CONCEPTUALIZATION. The Academy of Management review. 2005;30.
4
BERR (Department for Business Enterprise and Regulatory Reform.
5
OFT (Office of Fair Trading).
7
Business in the Community.
8
Wilkie W.L. & Moore E.S. Marketing’s contribution to society. Journal of marketing. 1999;63.
9
Sheth, Jagdish N. Sisodia, Rajendra S. A Dangerous Divergence: Marketing and Society. Journal of public policy & marketing JPP & M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan. 2005;24.
10
M. Joseph, Sirgy & Dong-Jin, Lee. Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms. Journal of Business Ethics. 2008;77. doi: 10.1007/s10551-007-9363-y
11
M. Joseph, Sirgy. Ethics and Public Policy Implications of Research on Consumer Well-Being. Journal of Public Policy and Marketing. 2008;27. doi: 10.1509/jppm.27.2.207
12
George, M, and Lennard, L. At a Disadvantage. Consumer policy review. 2007;17.
13
Margaret Matear, Peter A. Dacin. Marketing and societal welfare: A multiple stakeholder approach. Journal of business research. 2009;63.
14
Ken Peattie, Andrew Crane. Green marketing: legend, myth, farce or prophesy? Qualitative market research. 2005;8.
15
Philips, B. (1997). ‘In defense of advertising : a social perspective.’ Journal of business ethics JBE. 1982;16.
16
Witkowski, T. H. Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide. Journal of Public Policy and Marketing. 2005;24.
17
Urban, G.L. "Consumer Advocacy: A New Era in Marketing”. Journal of Public Policy and Marketing. 2005;24.
18
George, M. & Lennard, L. 'At a disadvantage’. Consumer policy review. 2007;17.
19
Ram N. Aditya. The psychology of deception in marketing: A conceptual framework for research and practice. Psychology and Marketing. 2001;18. doi: 10.1002/mar.1028
20
Baker, S.M. Building Understanding of the Domain of Consumer Vulnerability. Journal of macromarketing. 2005;25. doi: 10.1177/0276146705280622
21
Xiao, B. and Benbasat, I. "Product-related deception in e-commerce: A Theoretical Perspective”. Journal of MIS quarterly: management information systems. 2011;35.
22
Peter Jones, Colin Clarke-Hill, Daphne Comfort, David Hillier. Marketing and sustainability. Marketing intelligence & planning. 2008;26.
23
Marketing and Sustainability.
24
Ken, Peattie & Andrew, Crane. Green marketing: legend, myth, farce or prophesy? Qualitative market research. 2005;8. doi: 10.1108/13522750510619733
25
Maignan, Isabelle - Ferrell, O. C. Corporate Social Responsibility and Marketing: An Integrative Framework. Journal of the Academy of Marketing Science. 2004;32.
26
Jagdip, Singh; Rama K. Jayanti; Jean E. Kilgore; Kokil, Agarwal & Ramadesikan, Gandarvakottai. What Goes Around Comes Around: Understanding Trust–Value Dilemmas of Market Relationships. Journal of public policy & marketing. 2005;24. doi: 10.1509/jppm.24.1.38.63882
27
Smith, N. Craig; Drumwright, Minette E; Gentile, Mary C. The New Marketing Myopia. Journal of public policy & marketing JPP & M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan. 2010;29.
28
Victoria L. Crittenden; William F. Crittenden; Linda K. Ferrell; O. C. Ferrell & Christopher C. Pinney. Market-oriented sustainability: a conceptual framework and propositions. Journal of the Academy of Marketing Science. 2010;39. doi: 10.1007/s11747-010-0217-2
29
Stavros P. Kalafatis; Michael Pollard; Robert East & Markos H. Tsogas. Green marketing and Ajzen’s theory of planned behaviour: a cross-market examination. Journal of Consumer Marketing. 1999;16. doi: 10.1108/07363769910289550
30
John, Thøgersen. How May Consumer Policy Empower Consumers for Sustainable Lifestyles? Journal of consumer policy. 2005;28. doi: 10.1007/s10603-005-2982-8
31
Johanna, Moisander. Motivational complexity of green consumerism. International Journal of Consumer Studies. 2007;31. doi: 10.1111/j.1470-6431.2007.00586.x
32
Joonas Rokka & Johanna Moisander. Environmental dialogue in online communities: negotiating ecological citizenship among global travellers. International Journal of Consumer Studies. 2009;33. doi: 10.1111/j.1470-6431.2009.00759.x
33
Valor, Carmen. Can Consumers Buy Responsibly? Analysis and Solutions for Market Failures. Journal of consumer policy. 2008;31. doi: 10.1007/s10603-008-9070-9
34
Ken, Peattie and Sue, Peattie. Social marketing: A pathway to consumption reduction? Journal of Business Research. 2009;62. doi: 10.1016/j.jbusres.2008.01.033
35
Influencing consumer behaviour - A guide for sustainable marketing | BITC. http://www.bitc.org.uk/our-resources/report/influencing-consumer-behaviour-guide-sustainable-marketing
36
Unilever (2011) Unilever Sustainable Living Plan, Unilever PLC, London. http://www.unilever.com/images/uslp-Unilever_Sustainable_Living_Plan_Progress_Report_2011_tcm13-284779.pdf
37
Alan R. Andreasen. Social Marketing: Its Definition and Domain. Journal of Public Policy & Marketing. 1994;13.
38
Gerard Hastings and Michael Saren. The Critical Contribution of Social Marketing: Theory and Application. Marketing Theory. 2003;3. doi: 10.1177/147059310333005
39
Peattie, K. and Peattie, S. Social marketing: A pathway to consumption reduction? Journal of Business Research. 2009;62. doi: 10.1016/j.jbusres.2008.01.033
40
R. Craig Lefebvre. The New Technology: The Consumer as Participant Rather Than Target Audience. Social marketing quarterly. 2007;13. doi: 10.1080/15245000701544325
41
Peattie, K. and Peattie, S. Change4Life Marketing Strategy, 2009. Journal of Business Research. 2009;62. http://www.nhs.uk/Change4Life/supporter-resources/downloads/Change4Life_Marketing%20Strategy_April09.pdf
42
Fill, Chris. Marketing communications: engagements, strategies and practice. 4th ed. Harlow: Pearson Education 2005.
43
Avery M. Abernethy and George R. Franke. FTC Regulatory Activity and the Information Content of Advertising",. Journal of Public Policy & Marketing. 1998;17.
44
Debra, Harker. Achieving acceptable advertising: An analysis of advertising regulation in five countries. International Marketing Review. 1998;15. doi: 10.1108/02651339810212476
45
Dorset J and Dickerson, S. Advertising and Alcohol Consumption in the UK. International journal of advertising. 2004;23.
46
Saffer, H. ‘The Effect of Advertising on Tobacco and Alcohol Consumption’ NEBR Report. http://www.nber.org/reporter/winter04/saffer.html
47
E P; Wogalter, M.S.; Stokes, S.L. and Tipton Murff, E.J. Do Product Warnings Increase Safe Behaviour. Journal of public policy & marketing. 1997;16.
48
Garretson, J.A. and Burton, S. Effects of Nutrition Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Perceptions of Disease Related Risks, and Trust". Journal of Public Policy & Marketing. 2000;19.
49
Stewart, D.W. and Martin, I.M. Intended and Unintended Consequences of Warning Messages: A Review and a Synthesis of Empirical Research. Journal of public policy & marketing. 1994;13.
50
Dhruv Grewal and Larry D. Compeau. Pricing and Public Policy: A Research Agenda and an Overview of the Special Issue. Journal of Public Policy & Marketing. 1999;18.
51
Larry D. Compeau and Dhruv Grewal. Comparative Price Advertising: An Integrative Review. Journal of Public Policy & Marketing. 1998;17.
52
Urbany, J.E.; Bearden, W.O. and Weilbaker, D.C. The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search. Journal of Consumer Research. 1988;15.