1.
Drechsler, W., Natter, M. & Leeflang, P. S. H. Improving Marketing’s Contribution to New Product Development. Journal of Product Innovation Management 30, 298–315 (2013).
2.
Hempelmann, F. & Engelen, A. Integration of Finance with Marketing and R&D in New Product Development: The Role of Project Stage. Journal of Product Innovation Management 32, 636–654 (2015).
3.
Cooper, Robert G.1,2,3 robertcooper@cogeco.caKleinschmidt, Elko J.1. WINNING BUSINESSES IN PRODUCT DEVELOPMENT: THE CRITICAL SUCCESS FACTORS. Research Technology Management 50, 52–66 (2007).
4.
Cooper, R. G. & Sommer, A. F. The Agile-Stage-Gate Hybrid Model: A Promising New Approach and a New Research Opportunity. Journal of Product Innovation Management 33, 513–526 (2016).
5.
Barczak, G., Griffin, A. & Kahn, K. B. PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study. Journal of Product Innovation Management 26, 3–23 (2009).
6.
Cooper, R. G. Perspective: The Stage-Gate                              Idea-to-Launch Process—Update, What’s New, and NexGen Systems. Journal of Product Innovation Management 25, 213–232 (2008).
7.
Schirr, G. R. Flawed Tools: The Efficacy of Group Research Methods to Generate Customer Ideas. Journal of Product Innovation Management 29, 473–488 (2012).
8.
Toubia, O. Idea Generation, Creativity, and Incentives. Marketing Science 25, 411–425 (2006).
9.
van den Ende, J., Frederiksen, L. & Prencipe, A. The Front End of Innovation: Organizing Search for Ideas. Journal of Product Innovation Management 32, 482–487 (2015).
10.
Füller, J., Matzler, K. & Hoppe, M. Brand Community Members as a Source of Innovation. Journal of Product Innovation Management 25, 608–619 (2008).
11.
Eric Von Hippel. Lead Users: A Source of Novel Product Concepts. Management Science 32, 791–805 (1986).
12.
Schreier, M. & Prügl, R. Extending Lead-User Theory: Antecedents and Consequences of Consumers’ Lead Userness. Journal of Product Innovation Management 25, 331–346 (2008).
13.
Using the Crowd as an Innovation Partner. Harvard Business Review (2013).
14.
Poetz, M. K. & Schreier, M. The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas? Journal of Product Innovation Management 29, 245–256 (2012).
15.
Guo, W., Zheng, Q., An, W. & Peng, W. User roles and contributions during the new product development process in collaborative innovation communities. Applied Ergonomics 63, 106–114 (2017).
16.
Stam, D., de Vet, A., Barkema, H. G. & De Dreu, C. K. W. Suspending Group Debate and Developing Concepts. Journal of Product Innovation Management 30, 48–61 (2013).
17.
Jagpal, S., Jedidi, K. & Jamil, M. A Multibrand Concept-Testing Methodology for New Product Strategy. Journal of Product Innovation Management 24, 34–51 (2007).
18.
Micheli, P. & Gemser, G. Signaling Strategies for Innovative Design: A Study on Design Tradition and Expert Attention. Journal of Product Innovation Management 33, 613–627 (2016).
19.
D׳Ippolito, B. The importance of design for firms׳ competitiveness: A review of the literature. Technovation 34, 716–730 (2014).
20.
Roberts, D. L. & Candi, M. Leveraging Social Network Sites in New Product Development: Opportunity or Hype? Journal of Product Innovation Management 31, 105–117 (2014).
21.
Roberts, D. L., Candi, M. & Hughes, M. Leveraging social network sites for new product launch. Industrial Management & Data Systems 117, 2400–2416 (2017).
22.
Kuester, S., Homburg, C. & Hess, S. C. Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success. Journal of Product Innovation Management 29, 38–52 (2012).
23.
López, M. & Sicilia, M. How WOM marketing contributes to new product adoption. European Journal of Marketing 47, 1089–1114 (2013).
24.
Calantone, Roger JDi Benedetto, C Anthony. The role of lean launch execution and launch timing on new product performance. Academy of Marketing Science. Journal 40, 526–538 (2012).
25.
Erevelles, S., Fukawa, N. & Swayne, L. Big Data consumer analytics and the transformation of marketing. Journal of Business Research 69, 897–904 (2016).
26.
Big Data, Analytics and the Path From Insights to Value. MIT Sloan Management Review 52, 21–32 (2011).
27.
How ‘big data’ is different. MIT Sloan Management Review 54, 43–46 (2012).
28.
Erevelles, S., Fukawa, N. & Swayne, L. Big Data consumer analytics and the transformation of marketing. Journal of Business Research 69, 897–904 (2016).
29.
Marketing Analytics for Data-Rich Environments. Journal of Marketing 80, (2016).
30.
The age of analytics: Competing in a data-driven world | McKinsey & Company. https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/the-age-of-analytics-competing-in-a-data-driven-world.
31.
Opportunities for analytics in the automotive industry | Deloitte UK. https://www2.deloitte.com/uk/en/pages/manufacturing/solutions/opportunities-for-analytics-in-the-automotive-industry.html.
32.
Roberts, D. L., Piller, F. T. & Lüttgens, D. Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study. Journal of Product Innovation Management 33, 117–135 (2016).
33.
Randhawa, K., Wilden, R. & Hohberger, J. A Bibliometric Review of Open Innovation: Setting a Research Agenda. Journal of Product Innovation Management 33, 750–772 (2016).
34.
Laursen, K. & Salter, A. Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms. Strategic Management Journal 27, 131–150 (2006).
35.
Chesbrough, H. W. & Appleyard, M. M. Open Innovation and Strategy. California Management Review 50, 57–76 (2007).
36.
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing. Journal of macromarketing 28, 339–354 (2008).
37.
Dahlander, L. & Gann, D. M. How open is innovation? Research Policy 39, 699–709 (2010).
38.
Roberts, Deborah LPiller, Frank T. Finding the Right Role for Social Media in Innovation. MIT Sloan Management Review 57, 41–47.
39.
Roberts, D. L. & Darler, W. Consumer co-creation: an opportunity to humanise the new product development process. International Journal of Market Research 59, (2017).
40.
Mahr, D., Lievens, A. & Blazevic, V. The Value of Customer Cocreated Knowledge during the Innovation Process. Journal of Product Innovation Management 31, 599–615 (2014).
41.
Gemser, G. & Perks, H. Co-Creation with Customers: An Evolving Innovation Research Field. Journal of Product Innovation Management 32, 660–665 (2015).
42.
Can we learn together? Co-creating with consumers. International Journal of Market Research 47, 405–426 (2005).
43.
Hoyer, W. D., Chandy, R., Dorotic, M., Krafft, M. & Singh, S. S. Consumer Cocreation in New Product Development. Journal of Service Research 13, 283–296 (2010).
44.
Candi, M. & Kahn, K. B. Functional, emotional, and social benefits of new B2B services. Industrial Marketing Management 57, 177–184 (2016).
45.
Wooder, S. & Baker, S. Extracting Key Lessons in Service Innovation. Journal of Product Innovation Management 29, 13–20 (2012).
46.
Helkkula, A., Kowalkowski, C. & Tronvoll, B. Archetypes of Service Innovation. Journal of Service Research (2018) doi:10.1177/1094670517746776.
47.
Biemans, W. G., Griffin, A. & Moenaert, R. K. Perspective: New Service Development: How the Field Developed, Its Current Status and Recommendations for Moving the Field Forward. Journal of Product Innovation Management 33, 382–397 (2016).
48.
Storey, C., Cankurtaran, P., Papastathopoulou, P. & Hultink, E. J. Success Factors for Service Innovation: A Meta-Analysis. Journal of Product Innovation Management 33, 527–548 (2016).
49.
Bitner, Mary Jo1 maryjo.bitner@asu.eduOstrom, Amy L.2 amy.ostrom@asu.eduMorgan, Felicia N.3 fmorgan@uwf.edu. Service Blueprinting: A PRACTICAL TECHNIQUE FOR SERVICE INNOVATION. California Management Review 50, 66–94 (2008).
50.
McLaughlin, P., Bessant, J. & Smart, P. Developing an organisation culture to facilitate radical innovation. International Journal of Technology Management 44, (2008).
51.
Büschgens, T., Bausch, A. & Balkin, D. B. Organizational Culture and Innovation: A Meta-Analytic Review. Journal of Product Innovation Management 30, 763–781 (2013).
52.
Martins, E. C. & Terblanche, F. Building organisational culture that stimulates creativity and innovation. European Journal of Innovation Management 6, 64–74 (2003).
53.
How Many and What Kind? The Role of Strategic Orientation in New Product Ideation. The Journal of product innovation management 28, (2011).
54.
Kim, N., Im, S. & Slater, S. F. Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Technology Firms. Journal of Product Innovation Management 30, 136–153 (2013).